Every touchpoint in the buyer journey needs to tell the same story, and writing that copy from scratch every time slows your team down. This kit includes a three-touch email journey plus conversion landing pages and AI prompts - all built around Slack - to adapt everything to your brand and audience.
This is a 3-part sequence designed to move a lead from learning to taking action.
| Email Touch | Email Copy |
|---|---|
| Email 1: The Disruption Disrupting the AI ROI myth by exposing the "Discovery Tax" hidden in disconnected apps. |
Subject: AI only creates value when it has context. Does yours? Most enterprises are paying a Discovery Tax they haven't even noticed yet. Not in their tech budget, but in the hours their teams lose every day to searching, switching, and filling in the gaps between disconnected apps. The problem isn't the AI. It's the architecture. When your agents are siloed, your platforms aren't connected, and your people can't see what AI knows, no amount of new tools will fix it. More software just adds more noise. Slack is the Multiplayer Work OS that changes that equation. The one surface where every employee, every agent, and every platform connect, and where intelligence compounds across the whole team, not just one person at a time. At [Partner Name], we build that foundation by implementing Slack as the Multiplayer Work OS your business needs to make AI work for everyone. [Partner CTA: e.g., Start your Discovery Tax assessment] |
| Email 2: The Vision Reframing the platform as a Multiplayer OS to eliminate manual searching and fragmented context. |
Subject: Your search bar is a productivity leak The most expensive work in your organization is 'work about work.' Every search, every context switch, every time someone has to chase down information that should already be at their fingertips — that's your AI investment leaking value before it ever reaches your team. The problem isn't effort. It's architecture. When your agents are siloed, your platforms aren't connected, and your people can't see what AI knows, work about work becomes the default. No search bar fixes that. Slack is the Multiplayer Work OS where that cycle ends. The one surface where every employee, every agent, and every platform connect, and where intelligence stops being something your teams search for and starts working for everyone, compounding across the whole team. [Partner Name] makes the platform work like it was built for you, so your teams spend less time hunting for answers and more time acting on them. [Partner CTA: Build the foundation that makes AI work for your whole team] |
| Email 3: The Acceleration Overcoming the AI adoption barrier by positioning Slackbot as the always-on teammate that already knows your team. |
Subject: Meet the teammate that's always on Employees don't want another login. They want an always-on teammate that already knows their history, their decisions, and their team's context. That's not a feature request. That's Slackbot. Unlike any tool you've added to your stack, Slackbot isn't a feature you go to. It's a teammate that works with you, fueled by something no other agent has: the full context of how your organization actually works. Every conversation, every decision, every action already lives in Slack, making it the ideal place for your people and agents to work together. [Partner Name] makes the platform work like it was built for you, so your teams experience this from day one. [Partner CTA: Meet the teammate your team has been waiting for] |
| Headline options Choose one based on your specific focus | - AI only creates value when it has context. Does yours? - Your search bar is a productivity leak. - Stop stitching. Start building. |
|---|---|
| Sub-headline | Most enterprises are paying a Discovery Tax for every minute their teams spend hunting for data across disconnected systems. It is time to move beyond tools that create more work than they solve and toward a place where intelligence works for everyone. |
| Section one: The problem |
The hidden cost of disconnected AI The most expensive work in your organization isn't on anyone's job description. When your agents are siloed, your platforms aren't connected, and your people can't see what AI knows, work about work becomes the default. That fragmentation isn't just a productivity problem. It's the hidden cost of an AI investment that isn't reaching your people. |
| Section two: The solution |
Where intelligence works for everyone. Slack is the Multiplayer Work OS where that changes. Not just a place to chat, but the one surface where every employee, every agent, and every platform connect, and where intelligence stops being something your teams search for and starts working for everyone. Slack was always where work happened. Now it's also where your people and agents work together. |
| Section three: Your always-on teammate |
Meet your always-on teammate. Meet the teammate that is always on. Unlike any tool you've added to your stack, Slackbot isn't a feature you go to. It's a teammate that works with you, fueled by something no other agent has: the full context of how your organization actually works. Every conversation, every decision, every action already lives in Slack, making it the ideal place for your people and agents to work together. [Partner Name] makes the platform work like it was built for you, connecting your data, agents, and workflows into Slack and guiding your teams through the shift so value shows up from day one. |
| Section four: The foundation your AI needs. |
Build the foundation your AI needs. The organizations pulling ahead aren't the ones with more AI. They're the ones where AI works for the whole team. People amplified. Agents coordinated. Platforms connected. Shared intelligence that compounds across every conversation. This is Salesforce's vision of a connected enterprise made real for your people. [Partner Name] is the architect your AI investment needs to get there. |
| Call to action | [Partner CTA e.g.: Start your software tax assessment] |
| Accelerator focus | AI Prompt |
|---|---|
| Verticalize for Industry | Role: You are a senior marketing strategist for a Salesforce Consulting Partner leading a GTM campaign. Task: Rewrite the provided email copy for the [Target Industry, e.g., Financial Services, Healthcare, Retail, or Manufacturing] sector. Context: Focus on a specific challenge this industry faces, such as [Insert Industry Challenge, e.g., disconnected compliance workflows, fragmented patient data, siloed inventory systems]. Lead with a provocative challenge to the status quo and establish why Slack as the Multiplayer Work OS is the ideal place for your people and agents to work together. Output format: A single cohesive email with a provocative subject line, body copy of similar length to the original, and a clear CTA that reflects the partner's implementation expertise. Source Text to Adapt: [Paste Email Copy Here] |
| Target a Specific Persona | Role: You are a senior marketing strategist for a Salesforce Consulting Partner leading a GTM campaign. Task: Adapt the provided email copy to speak directly to a [Insert Job Title, e.g., CIO, COO, Head of Sales, or HR Director]. Context: Shift the narrative to focus on how Slack as the Multiplayer Work OS impacts their specific priorities, such as [Insert Priority, e.g., AI adoption, operational efficiency, cross-team visibility, or agent deployment]. Lead with a bold, direct point of view that challenges the reader's current operating model rather than describing features or benefits. Output format: A single cohesive email with a provocative subject line, body copy of similar length to the original, and a clear CTA that reflects the partner's implementation expertise. Source Text to Adapt: [Paste Email Copy Here] |
| Inject Your Unique Value | Role: You are a senior marketing strategist for a Salesforce Consulting Partner leading a GTM campaign. Task: Rewrite the provided email to integrate your firm's unique service offering: [Insert Your Service or Value Proposition]. Context: Ensure the copy leads with a bold, direct point of view that challenges the reader's current operating model — not a description of features or benefits. Establish why your firm is the right partner to implement Slack as the Multiplayer Work OS for your customer's specific business needs. Output format: A single cohesive email with a provocative subject line, body copy of similar length to the original, and a clear CTA that reflects the partner's implementation expertise. Source Text to Adapt: [Paste Email Copy Here] |
You can use Slackbot to customize this content to fit your business.
Here's how to get started:
