So we know the AI
revolution is here
In fact, 32% of marketing
organizations have fully
implemented AI in
their workflows,
and an additional 43% are
experimenting with it,
according to the
latest Salesforce state
of marketing report
which surveyed over 4,800
marketers across
the world.
So let's unpack some
of the exciting AI
announcements for
marketers with our panel
Joining me are
Kylie Yancey,
product management senior
director, Kimen Warner,
SVP, personalization and
marketing intelligence,
and Gita Gidwani, product
marketing director.
So we're going
to jump right in.
Einstein Copilot
for marketers,
Kylie, you've worked
with some of our pilot
customers who
previewed the feature,
They're so excited, I
think rightfully so.
This is going to save
them so much time.
I think that's really
the power of it.
They're struck
by the efficiency
and productivity
they're going to get
Built into the flow
of work, we love that.
And the feature has to
be seen to be believed.
And processes like
segment creation
used to take weeks, had
to rely on IT teams,
now you can do it all
within that Copilot.
Where do you see the
biggest opportunities
for marketers to
save that time you
I think you nailed
it with segmentation,
not having to understand
the complexities
of your data model or
traverse various objects
You can use
natural language
to build the most
personal segment possible.
Marketers have to
be personal, timely,
and relevant, and I think
the segment creation
specifically is going to
help them reach all three
And personal,
timely, relevant,
that all equals a
whole lot of revenue.
And then personalization
is something
that our customers
they want
and as a consumer
I expect it too.
And so, Gita, Data
Cloud innovations.
This is what helps
drive that AI experience
and we saw a lot of
new functionality
and helped you build more
complete data profile.
Complete data
profiles have
been priority
one for marketers
Tell us why it's so
impactful to have that?
So we are doubling
down with Data Cloud
on the promise of being
open and extensible.
So we announced our Zero
Copy Partner Network.
We announced hundreds
of more connectors
to easily connect
data to Data Cloud.
And so Data Cloud allows
you to unlock that trap
data and bring that data
into the flow of work
so you can take
advantage of AI,
you can take advantage of
personalizing experiences.
And that is
really impactful
because that's where
companies struggle today,
is getting that
data foundation
in place because
of data silos.
And the Zero Copy Partner
Network is super important
because we talk about the
massive amounts of data
that companies can
collect on their customers
and making sure no matter
where that data lives,
you've got the
opportunity to bring that
in and in a really
relevant way.
And we saw a glimpse at
the waterfall segmentation
functionality
in Data Cloud,
and as marketers, we'll
geek out on it all day.
But for those
that are just
getting started with
building audience
segments, how does
it drive the most
valuable business
outcomes?
So we just talked
about how important
it is to do segmentation.
And with waterfall
segmentation,
we're removing
that pain point
that our customers have
with being oversaturated
You've probably
experienced this
I just pulled up
my phone and I
had eight text messages of
offers but relevant to me.
So with waterfall
segmentation,
you can now put a priority
order to your segments.
So if there is a customer
that you might have
in multiple segments,
they'll fall out
of those other segments
and they'll only
be in that top
priority segment.
So a quick
example, let's say
you're doing a
promotional discount
and you're trying to reach
repeat purchasers, loyalty
price sensitive
customers, and you
might have the
same customer
in all of those segments.
Now they only end
up in one segment.
So it makes your
campaigns more precise
and it avoids the
oversaturation.
And that like, customers
are expecting that.
Give me what I need when
I need it and I will
But Kimen, can you
tell us more about
personalization
across every channel?
Because there's volumes
of ways to connect,
but there's also
that personalization
that makes a
big difference.
So your customer
might choose
to use lead, what
do they choose
to lead to better
business outcomes
when it comes
to segmentation?
Customers define
their own journey.
They get to decide
how they interact
with your brand
and they're
going to interact
with your brand
probably in
different ways,
in more ways than you
would like them to.
And so being able to have
the same message wherever
they interact with
you gives a better
opportunity for you
to talk to them,
to personalize, to
understand them,
and for them to feel like
you're listening to them,
and they don't have
to repeat themselves
And just being able
to have someone
understand that it's
me as an individual.
And so for a
long time you'd
store data in
so many silos
and the data being
stored in different silos
meant it was
different people,
but it was actually
all the same person.
So bringing that
all together
and being able to drive
that personalization
is something that I think
all of our customers
We heard personalization
with Einstein one
It leverages the power
of Data Cloud, customer
Tell us more why
the approach creates
a seamless customer
experience.
Having the data
in one place
gives us that opportunity
to really know
who that person is
wherever they interact,
so they get the
same experience.
It's as simple as
getting an email
and you click
on the product
you really like
in the email
and you get to the
website and you can't
find the thing
that made you
click in the first place.
That's so frustrating and
it ruins the opportunity
to have a great experience
for your customer.
And so meaning,
you have to have
all the data in one
place or connected
all in one place
with Data Cloud
to power that and then you
can have that conversation
however the customer
wants to start it.
We used an example
earlier where
I get served an
advertisement,
it is the perfect
product for me.
I click on it and
it's sold out.
And so it is
very frustrating
because you went
through all that effort
to connect the
right thing,
but now you have
to connect the data
from your inventory,
order management systems
to have that full picture
of what's available
because I would
have bought it.
And so just
making sure you
have all of that
data in one place
So when you look
at connections,
is there any
final thoughts?
What should people check
out while they're here?
What should they
check out online?
Any special sessions
you want to call out?
Well, I love how many
hands on workshops
I think that's really
a new thing we're
Get your hands on
the product is really
exciting, check that out.
And for more
marketing insights,
check out Salesforce's new
state of marketing report
freshly launched
this week,
surveying 5,000 marketers
worldwide to discover how
marketers are evaluating
and implementing AI,
approaching their
data strategies,
and ensuring customer
trust and security.
If you'd like to learn
more about anything
you've heard, head to
the link on the screen,
