Let's dive into the
big topics and trends
It all starts
with efficiency.
Get this-- 72% of
service and support
teams in the
manufacturing industry
say that inefficient
processes are a challenge,
according to recent
Salesforce research.
Fortunately,
Salesforce is here
to help with the latest
manufacturing cloud
I'm Carolyn Bathauer,
and here to tell us more
are Aaron Kelly, senior
director of Product
Marketing, and
Dan Melsheimer,
principal
solution engineer.
Thank you both for coming.
So, Aaron, let's
start with you.
What are the
common challenges
that you're hearing
from customers today?
So as you just
said, we just
did some research, right?
We launched
the 2024 Trends
And one of the
things that really we
learned from that report
was that manufacturers
are looking to digitally
transform and to modernize
their operations, really
to drive that efficiency.
And the interesting
thing, only 40%
said that they're
successful at it
So there's lots
of opportunity
in the industry,
whether it's sales,
They're all looking
to, how can I
How can I connect to
my customers better?
Yeah, and the great
thing is we help, right?
And I like how
manufacturers
can use data and AI to
become more efficient.
It seems like a really,
really good fit.
So how are-- when you
think about the trends
and challenges, how do
the manufacturing cloud
innovations help with some
of these challenges that
And it's important, right?
Only 5% of manufacturers
we surveyed
said they aren't even
thinking about AI.
--everybody's
thinking about it.
So when we look
at the innovations
that we have
coming out, one
of the ones we're
most excited about
is asset-centric
service, right?
So taking the data
from your assets.
Here at Salesforce,
we really
help you connect
to your customers.
But for manufacturers,
it's customers.
It's partners,
and it's assets.
So now you can bring
in telematics data.
You can bring in
the information
around the asset and
the history of that.
And then you can get some
intelligence and insights
from it and automate
some agents to help you
Yeah, Agent Force
is everywhere.
I think one of the things
that has always fascinated
me about the way we
go to market and help
our customers is
having that industry
Like you mentioned,
manufacturers
are all over the
spectrum when it comes
You're talking about that
digital transformation.
Organizations may
just be starting that,
but when you start to
think about implementing
that technology, that's
where those efficiency
And so we've seen
a lot of customers
have a bunch of
success with that.
So I'd like to now do a
little bit of a deep dive.
We love to show how
these things work
into the new manufacturing
cloud feature.
So Dan is here with a demo
to show off the latest
sales and service
innovations,
including asset service
life cycle management.
So let's take
a look at some
of these demonstrations
and see how we can
Using Manufacturing
Cloud, we're
able to take a look at
our sales agreements
and be able to
add our products
to those agreements to see
how they can perform over
Quickly adding
those products,
we can look
into the details
of those products,
such as what attributes
we can add, such as things
like the product packaging
So we can really
understand what products
are we selling
to our customers,
and how are they running
over the planned schedule.
Adding all this
information allows
anyone who's looking at
those sales agreements
to be able to
understand what
is our plan against
this customer
and how is this sales
plan actually performing
over time, making it
very efficient to see,
are we on the right
track with our customer,
or do we actually need
to reach out to them
and maybe make
some changes?
But looking at those
agreements, you know,
they can become very
big, very complex.
You know, how am
I able to look?
Now, being able to
dive into these,
I can look at
those agreements
and say, what are the
product details associated
What are those attributes?
And how can I
understand what
But using that
information,
I kind of could get
lost from time to time.
So let's take
the easy way out.
Let's use Einstein and be
able to do summarization
on top of those
product campaigns
to be able to see all
the details of that.
What products are
actually working.
What products maybe
are deviated off
And so I have a good
understanding of action
I should take
against that.
But also, on the
service side, what can
I do from an asset
service-centric approach
being able to use
Einstein, again,
to summarize those asset
details on all the data
that's coming from
the telematics.
So I have a quick
overview of the details
that I can quickly
get up to speed on.
What's the current
state of this asset.
Once I understand
all the details,
such as those action
alerts, maybe the cases
that are being
associated, I
can even understand
any active warranties,
but I can deep dive
into that data too,
and understand what's
its current health
And is there any
critical issues
Now, we're able to even
use our asset hierarchy
to understand all the
subcomponents that
are related to this
asset, so I can really
understand all
the details for it
and be able to
quickly take
action, and of course,
look at my contracts
So a lot of
innovations here.
And you know, just
looking at that demo,
those screens,
and I'm going
to ask you a question
here because you
are really ingrained
with our customers.
It seems like there's a
lot of data behind just
that screen we saw
because asset management--
organizations can
have so many assets
So when you're talking
to customers about data
management, what
is the advice
that you give them in the
manufacturing industry?
Yeah, it's being able to
take a look at what data
you have coming
in, and what
are the important
things that you actually
need to look at from that
data set to make sure
that you're taking
the right action
at the right time to
address your customer's
So bringing that
data in to make sure
that you can actually
make actions associated
So now that
those customers
can understand
these are the things
Aaron, biggest takeaway
is that you want customers
to know about,
what should they
plan for coming
out of Dreamforce?
Yeah, I think it's just
continuing your journey,
So hopefully, everyone
enjoyed the keynote
they just watched,
learning a little bit
here, hearing Dan talk
about Asset Service
The journey
doesn't end here.
Get hands on in
Manufacturing Cloud.
Really experience
it and then think
about how can I bring
that into my organization?
What are my unique
challenges that this
Because everyone has
their own unique way
of looking at what
that solution could be.
And then we stayed true to
our low code, no code, pro
code tools especially--
and even with Agent Force.
So manufacturing
customers who
are comfortable
moving forward
and building
agents, great.
But then those
out-of-box agents
that that can be
taken advantage of
is where you get
started essentially.
So Dreamforce
has been amazing.
I can't believe
it's day three,
but is there one
piece of advice
you could give to
customers or one thing
that they should look
out for, Dan, things
that you're excited about?
I'm excited about
being able to take
the information
from our assets,
be able to bring
them into Salesforce,
be able to combine
that with our CRM data
to be able to
proactively help
our customers before
potentially there's
So being able to bring
all that together
to maybe help
that issues don't
So thank you so much
for your insights.
And to help your
organization
make more
informed decisions
to drive business
success, sign up
for Salesforce's upcoming
Manufacturing Trends
Just scan the QR
code on your screen,
or go to sfdc.co/trends
in manufacturing.
For a preview of what's
trending in manufacturing,
we head to product
marketing director,
