Unite all your teams around your customer.

Discover Customer 360, the world’s #1 CRM. Connect to your customers in a more intelligent way by uniting sales, service, marketing, commerce, IT, and analytics. All powered by our global community of Trailblazers.


Drive your business forward, fueled by customer love.

Times have changed. Customers expect much more from your business. Customer 360 unites all your teams with a shared view of every customer, so you can meet their most demanding expectations, from anywhere your people work. Sales close quicker. Marketing hits the mark. Service comes with more smiles. Customer loyalty skyrockets. And so your business grows.


One platform.
Endless possibilities.

Customer 360 is the #1 customer relationship management (CRM) platform. There’s a best-in-class app for every phase of your customer’s journey, from lead to loyalty. The more apps you add, the greater the rewards. When you also integrate all your data and add analytics into the mix, the real magic of Customer 360 takes hold.

Make it work for the people doing the work.

Empowered employees serve customers better. Customer 360 lightens the workload while doing some heavy lifting for your business. Einstein AI automates repetitive tasks. Built-in Employee Experience features make collaboration effortless, even with teams working far apart. And our Trailblazers and Reskilling hub offers free training to help your workforce tackle any new challenge.

See the world through your customers’ eyes.

Get a single, shared view of your customers. With knowledge of your customers’ history, interests, and even frustrations, you can begin to serve up experiences better tailored to their needs and elevate how they see your brand.

Learn how you can launch your digital transformation to unite your business around the customer.

Embrace all your data in a big group hug.

The more you know, the better you grow. Customer 360 gives everyone in your company the ability to access crucial data and make smarter, faster decisions.

Integrate all your data, inside and outside your CRM, with MuleSoft. Automate tasks and get suggested next actions with Einstein AI. Get powerful, real-time analytics and data visualizations with Tableau.


Any industry, any size, every advantage.

Big or small. Widget maker or purveyor of digital wizardry. We have specialized solutions, designed in close collaboration with people working in your industry, to support the capabilities you most need to thrive and grow. And we have an extensive network of ecosystem partners offering apps and guidance to help you craft a truly customized experience.

Our customers tell the best stories.

Ekta Chopra

Vice President of Digital
e.l.f. Cosmetics

Adrian Griggs

Executive Vice President and Chief Operating Officer
Pacific Life Insurance

Rudolph Khoury

Executive Vice President, Marketing and Customer Experience
Fisher & Paykel

James Ashworth

VP, Customer Support and Services


Add more apps and the benefits multiply.

When customers use more than one Customer 360 app:


report improvement in time to realize ROI after implementation.

report improvement in overall efficiency, accelerating employee productivity.

say they met or exceeded ROI expectations.


Want to talk to someone about Customer 360?

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.

Explore Customer 360


Answers to frequently asked questions about Customer 360.

Customer 360 is the breadth of Salesforce technology — one integrated CRM platform to bring your company and customers together — from anywhere.

Customer 360 unites your marketing, sales, commerce, service, and IT departments with shared, easy-to-understand data on one integrated CRM platform. With a single view of your customer, your teams can create connected, personal customer experiences that build stronger relationships.

Salesforce Customer 360 is the breadth of our technology portfolio: one integrated CRM platform that can be used by all of your teams to manage and grow customer relationships.

You may be thinking of Customer 360 Truth, a portfolio of three products built on the Salesforce Platform that can help you consolidate customer identity, create a secure data hub, and deliver hyperpersonalized customer experiences across all your products. Customer 360 Data Manager is one of those products, and it allows you to connect all your Salesforce apps across multiple orgs to create a single global ID and profile for every customer. With Data Manager, you can create a single source of truth for every employee to work from to create more connected customer experiences.

Customer 360 is designed to be tailored to the needs of every business and to meet you exactly where you are today. Some organizations may just need one of our market-leading solutions to support a single department or business goal, while others may benefit from connecting more of their teams on a single, shared platform to manage customer relationships more holistically. We can find the services and packages that will serve your current needs, with plenty of options for growth in the future. That’s the advantage of Customer 360. Start a chat with us below and we’ll help you get started on the right path.

We’re proud of the results our customers see with Salesforce. But you don’t have to take our word for it. A customer survey completed in August 2020 revealed 95% of our customers have met or exceeded their ROI goals with Salesforce, with 40% reporting they exceeded ROI expectations. And when users expand their use of Customer 360 by integrating more products into their toolkit, these numbers only increase. Fifty-two percent of multiproduct users say Salesforce has exceeded ROI expectations.

We offer a variety of pricing options for our customers. We offer two primary options for investing in our cloud platforms.

Editions: When you select an edition, you get a bundle of some of our most popular features in one package.
Add-ons: Each add-on you select helps you customize your CRM solution to get exactly what your organization needs. We offer add-ons with different tiers of functionality, which is similar to how our editions have varying levels of functionality for most products.

To learn more about our products and their costs, please visit the Salesforce Product Pricing page.

For organizations in the nonprofit, education, or philanthropy sectors, Salesforce offers a special version of our CRM platform and other solutions. The salesforce.org website gives more insight into how to qualify for reduced- or no-cost solutions for your organization.

As always, our representatives are available for a no-pressure consultation to help you figure out the best solution for your budget and business needs. We can find the services and packages that will serve your current needs, with plenty of options for growth in the future.

Salesforce Customer 360 is built to work with other applications to provide a seamless back-end experience that allows you to run your organization smoothly. One way we offer integration with other programs is through our AppExchange marketplace. Each app can be installed quickly so you and your team can start using it in your Salesforce product today.

Integration is also made possible with MuleSoft, the world’s #1 integration and API platform. With the MuleSoft Anypoint Platform™, you can connect any system, application, data, and device to unleash the full power of Customer 360.

Finally, Customer 360 Truth is a portfolio of add-on products that allow you to consolidate customer identity, create a secure data hub, and deliver hyperpersonalized customer experiences across all your Salesforce products.

If you haven’t already, be sure to watch the Customer 360 demo video. Continue learning about all the incredible solutions that make up Customer 360 by exploring the product pages of our website.

Then, be sure to head over to the Salesforce Resource Center for thought leadership, research, and how-to content on the latest topics, and resources tailored to your role and industry.