Account-Based Marketing
Grow revenue and relationships with an ABM platform built directly into your CRM. Align teams, drive growth, and deliver personalized customer journeys at scale with AI.
What can you do with an ABM platform?
Attract high-value accounts and convert the best leads with personalized journeys.
Account-based Marketing on the world’s #1 CRM.
Marketing Cloud Account Engagement
Increase efficiency by aligning all revenue teams on one platform.
Unify buyer and account data to define your account targets and engage key personas.
Personalize every engagement with AI across marketing and sales to close deals faster.
Measure and optimize your business with account analytics to increase customer lifetime value.
Sell faster, smarter, and efficiently with AI, data, and the #1 CRM for sales.
Sales Cloud
Easily manage and automatically sync your sales team's emails and engagement activities on a single platform for a complete view of your customer.
Tailor and guide sellers through your business process. Gather complete data, seamlessly manage your relationships, and take action.
Manage and maintain your forecast and pipeline all in your CRM. Improve forecast accuracy, track key metrics, de-risk deals with AI-driven insights, and more.
Build your processes with drag-and-drop simplicity. Automate complex sales processes, manage and maintain territory assignments, and more.
Complete your Account-Based Marketing solution with products from across the Customer 360.
Marketing Cloud Personalization
Automate dynamic offers for each customer in real-time across each moment in the customer journey.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data into a single customer profile.
Marketing Cloud Intelligence
Optimize marketing performance and spend across every campaign, channel, and journey.
Cross-Channel Marketing
Connect every moment across the customer relationship at scale with data, automation, and AI.
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Account-Based Marketing FAQ
Account-based marketing (ABM) platforms help execute marketing strategies that are focused on targeting and engaging specific high-value accounts. It requires close collaboration between marketing and sales teams to deliver tailored content and experiences to key decision-makers within those accounts – aiming to build stronger relationships and drive revenue growth. You can start executing your ABM strategy with a sales CRM and marketing automation platform that is natively integrated to it.
Using an account-based marketing (ABM) platform or a marketing automation platform that aligns revenue teams (marketing, sales, and service) together offers several benefits. It aligns marketing and sales efforts, enhances customer engagement with personalized engagement, and drives revenue growth.
Account-based marketing (ABM) software provides a centralized platform to execute and manage strategies focused on key accounts by:
1) Getting a single view of the account across your revenue teams with an integrated CRM and marketing automation platform
2) Orchestrating personalized engagements (digital and human) at scale
3) Extending the platform capabilities with niche ABM vendors
Account-based marketing software helps align internal revenue teams (Marketing, Sales and Service). It boosts revenue by targeting key accounts, enhancing customer engagement, improving ROI through analytics, streamlining campaign execution, and providing valuable customer insights.
Aligning your revenue teams (marketing, sales, and service) is critical for the execution of an account-based marketing strategy. Setting a strong foundation with a marketing automation platform that has a native integration with sales CRM is critical. Other things to consider are vendor reputation, scalability, ease of use, time to value, support, pricing, and future roadmap alignment.
The benefit of using a platform for ABM strategy is to align marketing and sales to grow account relationships. It does that by:
1) Identifying key accounts to target
2) Personalizing interactions (digital and human) across all the buyers in that account at scale
3) Delivering connected experiences to close larger deals
4) Growing customer relationships to increase customer lifetime value