The Best Productivity Apps for a Busy Marketing Department
By Amanda DiSilvestro
Most marketing departments have never-ending to-do lists, and often marketers have to fight to hit deadlines. Add to that a need to get the most bang for their buck, and marketing teams can sometimes struggle to work together and use their time as effectively as possible to get the most out of their workdays.
Thankfully, there are productivity apps to assist with just about every area of marketing to help teams be as efficient as possible. More businesses and marketing departments have turned to AI to improve the customer experience, so why not also turn to technology to improve a work environment?
To that end, we’ve compiled a list of the best productivity apps to help any marketing department work more effectively and less frantically.
Collaboration and Project Management
CloudApp is a screen-recording software that allows you to create GIFs, images, and videos that can easily be shared with co-workers. CloudApp creates a short link for every piece of content you create; it also has the capability to record videos and edit photos. It’s truly a multiuse collaboration tool.
DocuSign is the easiest way to electronically sign contracts, making it perfect for businesses with remote employees or clients. There’s no need to wait for snail mail or hunt down a fax machine because you can access and sign all your documents online. It saves time — and trees.
Zoom is an online meeting room. This secure and reliable video-conferencing tool makes it possible to work with anyone, anywhere, as long as there’s an internet connection. You can enhance your Zoom experience by integrating dozens of additional apps, many of which you’ll find on this list.
This app helps teams get more done together with less email and fewer meetings by combining documents, spreadsheets, slides, and project management tools with in-document chat. It can work inside the Salesforce CRM platform, but even teams that don’t use Salesforce can use Salesforce Anywhere to become more collaborative and productive. With Salesforce Anywhere, everyone on your team can view and update files simultaneously, on desktop or mobile — which means your team stays on the same page at all times, often literally.
Content Creation and Management
Canva is a powerful free tool for creating visual content. From signs and banners to infographics, blogs, and social media campaigns, Canva has stunning images for any application. Use them to ensure your content stands out from the crowd.
Grammarly is a fancy version of spellcheck, and it’s an asset for anyone who creates and publishes content online. This tool proofreads your writing so you can continue to produce clean, easy-to-read content.
This is the blogging platform-turned-ubiquitous website builder many companies use for their websites. Use the app to post updates, make on-the-go changes to your site, tweak its search engine optimization (SEO) features, and make sure your website is always in tiptop shape.
With a rating of 4.7 out of five stars in the Apps Store, the Google Analytics app is apparently as popular with SEO managers as its website version. Check metrics, compare date ranges, apply segments, monitor data in real time, create and save reports, and keep tabs on your sites and stats from your smartphone. Chances are only those with training and knowledge in search engine optimization will benefit from this app and all the data it showcases, but those marketers would be wise to have this app on their phone.
You can use SEMrush to get updates on your top keywords, see what positions they rank in, and check your site’s growth trend. The website has a lot more capabilities, but the mobile app is great if you want an overview of your progress when you’re away from your computer.
Social Media Marketing
DrumUp helps you find or “drum up” external content using keywords. It has an automated queue of content you can use to schedule and send out at specific times.
With a team of editors and a technology backbone of algorithms, Flipboard is content curation at its most organized and personalized. Use it to find interesting content to share on social media, to find up-to-date resources for blog posts and interviews, and to be in the know when it comes to your audience’s industry and hobbies.
According to LastPass, the average employee has to keep track of 191 different passwords, which is virtually impossible unless you either use the same password for everything (not recommended) or have a safe system to keep track of all your passwords (recommended by every security expert out there). This app keeps track of all your passwords and lets you access them by entering one master password. It prompts you to add new passwords to the database every time you log into a new website, and it’s an easy and secure way to share passwords with employees and coworkers.
Dropbox is one of the most popular ways to store and share photos, files, videos, and any other branding materials and files. You can add as many people to a folder as you want, and it’s simple and quick to send files via email or airdrop. Dropbox is hypervigilant about security, so you don’t have to worry about your privacy when using their app.
14. Google Drive
Google Drive is a commonly used, basic productivity app. Google Drive for business includes Google Docs, Google Sheets, and Google Slides, and it works seamlessly with Microsoft Office products. Drive comes with 15 gigabytes of free storage space, and far more for a subscription-based fee. You can share your files with anyone, and you have access to your files from any device — whether you’re at your desk or on the train.
The Right App Can Make All the Difference
Marketing encompasses a wide variety of tasks that in turn facilitate the need for a marketing team with diverse skills. While all the productivity apps listed above have different functionalities, they also serve a similar purpose: increase productivity and improve time management.
It’s up to your team to decide which processes need to be streamlined and which apps are best for the job. With a combination of experience, tools, tricks, productivity apps, and talent, your marketing team will keep timelines tight and their level of productivity high.