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Driver information portal with actions and alerts based on driver and vehicle data.
Agentforce Automotive

Automotive Cloud

Transform your driver, partner, and employee experience with Automotive Cloud, the purpose-built Agentic CRM platform that unites driver and vehicle data, delivers immersive experiences, and frees your employees to focus on what matters most with AI agents.

Leading automotive brands innovate faster with Automotive Cloud

Ford customer story
Vindis customer story
Mercedes-Benz customer story
H. R. Owen customer story
Goodyear logo
Volkswagen Group logo

Product Innovation

Interface mockup for Electra CRM displaying customer loyalty data, lifetime value, and quick-action buttons for automotive support tasks.

Summer '26 release

Explore the Summer '26 release and discover how Agentforce is transforming automotive operations. Resolve warranty claims faster with an AI Warranty Concierge, help dealers close more deals with an AI Sales Concierge that builds quotes in seconds, and retain customers longer with proactive lease extension management. Automate banking service requests and refunds to reduce cost to serve, and unlock deeper insights across your business with Tableau Next analytics.

Unite driver and vehicle information in one platform

See every driver touchpoint in one platform, and proactively engage to resolve issues fast with alerts, recommendations, and key service milestones.

A dashboard with automotive sales and service data such as preferred dealership, service appointments and more.

Automate warranty programs, manage claims and payouts, and see available services or subscriptions to drive upsells or improve the customer experience.

A dashboard with automotive finance data and other information like open warranties, other buyable warranties, and more.

Empower every Automotive partner with secure access to the same data so that every customer touchpoint feels seamless and on-brand.

An Automotive partner ecosystem with dealership service reps, an OEM salesperson and other suppliers.
A dashboard with automotive sales and service data such as preferred dealership, service appointments and more.
A dashboard with automotive finance data and other information like open warranties, other buyable warranties, and more.
An Automotive partner ecosystem with dealership service reps, an OEM salesperson and other suppliers.

Deliver captivating experiences beyond the first purchase

Create innovative customer experiences that differentiate your business, drive brand loyalty, and expand your reach.

An alert in a vehicle console with an option to purchase an upgrade for an upcoming trip using cash or points.

Dynamically update driver profiles as they interact with related businesses and their vehicles online, so your teams are always using the most up-to-date information.

A profile dashboard with driver info, and other preferences like preferred dealership, activity on OEM website and more.

Dynamically update driver profiles as they interact with related businesses and their vehicles online, so your teams are always using the most up-to-date information.

An online conversation with an agent about an issue of warranty expiry.
An alert in a vehicle console with an option to purchase an upgrade for an upcoming trip using cash or points.
A profile dashboard with driver info, and other preferences like preferred dealership, activity on OEM website and more.
An online conversation with an agent about an issue of warranty expiry.

Turn data into action with the help of AI and automation

Get out-of-the-box alerts, recommendations, and insights built directly into Automotive Cloud, so customer-facing teams can take action fast.

A console with alerts, recommendations, and insights displayed for service reps to take action fast.

Use purpose-built workflows, prebuilt visualizations, and ready-to-go AI, embedded directly into the flow of work.

Einstein predictions for a lead and vehicle analytics on a dashboard.

Reduce time to market with a single, customizable platform, so you’re free to focus on building value-add offerings.

Drag-and-drop functionality for various automotive capabilities.
A console with alerts, recommendations, and insights displayed for service reps to take action fast.
Einstein predictions for a lead and vehicle analytics on a dashboard.
Drag-and-drop functionality for various automotive capabilities.
Mercedes-Benz

Salesforce helps us understand our customers’ needs even better. We know their purchasing history and we can anticipate what the customer is looking for. That’s the power of the technology that we’re working on together.

Ola Källenius
CEO, Mercedes-Benz
astara

With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform.

Antonio Rodríguez López
Chief Strategy and Transformation Officer, astara

Our powerhouse partners extend Salesforce for automotive

Hit the ground running with automotive tips, tricks, and best practices

Merging Driver and Vehicle Data for a New Automotive Experience
Article

Merging Driver and Vehicle Data for a New Automotive Experience

New Automotive Innovations for Connected Vehicles and Captive Finance
Webinar

New Automotive Innovations for Connected Vehicles and Captive Finance

Salesforce Automotive Cloud FAQ

Automotive Cloud is the #1 AI CRM, built for Automotive OEMs, retailers, dealers, and captives. Automotive Cloud helps Automotive companies by providing a unified portal to sales and service interactions, access to contextually relevant data, and immersive driver experiences.

Automotive Cloud empowers Automotive companies, such as original equipment manufacturers (OEMs), retailers and dealers, captive finance organizations, and extended Automotive ecosystem partners to transform the experience of their customers and partners.

Automotive Cloud helps automotive organizations get 360-degree visibility into customers and vehicles, build a robust sales pipeline, intelligently manage their product portfolio, deliver meaningful service experiences, and nurture relationships with stakeholders in the Automotive ecosystem.

To get started with Automotive Cloud, sign up for a free trial account. New customers can purchase Automotive Cloud to access its automotive CRM features. Existing Salesforce customers can simply add Automotive features to their existing Salesforce orgs by purchasing Automotive Cloud licenses.

There is an Automotive Cloud edition for every Automotive business, no matter its size or goals. Visit our pricing page to view prices.