
Marketing Cloud Account Engagement
Grow revenue and scale customer engagement with B2B marketing automation software built directly into your CRM. Unite your customer data on one platform and scale efforts with AI.
Grow revenue and scale customer engagement with B2B marketing automation software built directly into your CRM. Unite your customer data on one platform and scale efforts with AI.
Drive efficient growth and align your teams with a B2B marketing automation platform.
Build dynamic and personalized email journeys and landing pages with clicks, not code, to engage leads at the right place and time.
Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys by connecting your marketing stack.
Leverage AI to surface the accounts with the highest likelihood to purchase.
Take the guesswork out of lead and account scoring through data-driven insights.
Share prospect and customer engagement data with sales and service to personalize outreach for every individual in the buying committee.
Alert sales when a prospect is most engaged in CRM or in Slack. Align marketing, sales, and service teams to close bigger deals.
Get AI-driven insights into how different channels drive awareness and help close deals across the buying stages.
Track shared marketing and sales KPIs to optimize account-based marketing campaigns.
Predict what campaign factors drive conversion, velocity, and win rates, helping teams make more strategic decisions.
Set the foundation for revenue growth with Salesforce automation on the #1 CRM.
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Optimize marketing performance and spend across every campaign, channel, and journey.
Find the right Marketing Cloud Account Engagement edition for your business needs.
Fuel growth with marketing automation.
Dive deeper with marketing automation and analytics.
Power innovation with advanced marketing automation and analytics.
Enterprise-ready features with predictive analytics and support.
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.
Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered.
B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.
The benefits of B2B marketing automation platforms are:
B2B marketing automation software can help your business in the following ways:
The right B2B marketing automation platform will:
Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product.
Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.