Drive revenue and build loyalty by connecting commerce to sales, service, marketing, and more.
Commerce Cloud is an integral part of Salesforce Customer 360.
Salesforce supports the complete customer journey across all major functions: commerce, marketing, sales, customer service, communities, and more. By connecting Commerce Cloud with other Salesforce clouds, you can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention.
SALESFORCE B2B COMMERCE AND SALES CLOUD
Turn your sales team into trusted customer advisors.
Put customer data at your fingertips.
Arm your sales team with mobile access to all customer data, including full purchase history, the status of outstanding orders and service issues, and notes from other teams — all in one single view.
Free your sales teams to do more.
Give your business customers self-service, mobile, and automated options for routine commerce interactions, freeing your sales teams from the “order-taking” burden.
Build a smarter sales team.
Give your sales team access to the data, analytics, and AI-powered insights they need to craft more personalized, insightful solutions for their customers.
COMMERCE CLOUD AND SERVICE CLOUD
Provide best-in-class service before, during, and after the purchase.
Synchronize customer data.
Empower agents with real-time customer profile, order, and purchasing data updated across Service Cloud and Commerce Cloud.
Engage where your customers want to.
Drive conversations with customer on their preferred channel, whether it’s mobile, social media, or through chat services.
Order on behalf of customers.
Turn service interactions into cross-sell and upsell opportunities that can be completed by either agent or customer.
Make it personal.
With AI infused across Commerce Cloud, Service Cloud, and Marketing Cloud, you can tailor every service interaction, resulting in higher CSAT scores and repeat business.
SALESFORCE B2C COMMERCE AND MARKETING CLOUD
Build repeat business and brand loyalty by truly knowing your customers.
Personalize your email campaigns.
Personalize engagement based on past purchases with automated emails based on account creation, password reset, and order confirmation.
Follow up on lost sales.
Recapture revenue with automated emails based on abandoned cart, and create segments based on past purchases.
Stop flooding inboxes.
Improve efficiency and reporting by consolidating email sends based on a single, unified view of customers, catalogs, content, and orders.
commerce cloud and salesforce dmp
Make your customer data work harder for you.
Leverage transactional segmentation.
Use data management platform (DMP) tagging to capture purchasing behavior, and segment audiences in several modalities, including SKU-based, price-based, or category-based.
Activate commerce channels.
Use DMP segments to engage with active or passive customers, backed by 200+ activation partners who specialize in cross-channel addressable marketing.
Win them back with retargeting.
Identify and engage with site visitors and shopping cart abandoners through meaningful retargeting campaigns based on intelligent commerce insights.
Master the art of personalization.
Connect behavioral data with DMP segmentation to deliver precise personalization in dynamic creative optimization platforms (DCO), site-side personalization systems (SSP), and more.