Certifications:

Regions:

Europe

Capabilities:

Loyalty & Gifting
Personalization

SFRA Version:

4.4.1

Antavo

Antavo provides a SaaS platform and strategy to create customer retention programs that change customer behavior and increase lifetime value. We turn customer data into personalized, omni-channel experiences through Recognition Loyalty™.

Identify your customers wherever they are. Brands and retailers can achieve the single customer view through connecting the online and offline purchases, and getting to know their customers with innovative mobile passes and cards.

Fight discount culture by going beyond points and purchases. Strengthen brand love and stay relevant without unnecessary price cuts by engaging members through behavioral science. Foster long-lasting loyalty with gamification, tiers, experiential rewards and personalization.

Provide experiences and exclusivity. Create private shopping clubs and special interest groups. Limit access and grant more value to selected customers.

Receive actionable insights through Loyalty AI on what the ‘next best action’ should be, whether for future engagement campaigns or reduced customer churn. Our prediction engine can help your loyalty program resonates with customers, and to save your profit margin.

Clients include the best breed of retail and fashion brands, like PEPSICO, Simply Be, JD Williams, Jimmy Jazz and LuisaViaRoma. Antavo's best ecommerce success story is with LuisaViaRoma, who were able to increase their revenues by 8% - and subsequently won the Ecommerce Award and Drapers Digital Awards in the UK.

Integration Overview

The Antavo Integration Cartridge makes it easy for Commerce Cloud developers to build Antavo-powered e-commerce storefronts.

The cartridge offers a full-featured, scalable suite of loyalty marketing automation to the Salesforce Commerce Cloud. The integration allows the ecommerce customers to get rewarded after purchases, sharing contents from the storefront, completing challenges - and many other actions. Customers can enjoy benefits and redeem points for physical or virtual rewards, like free shipping, exclusive experiences, coupons, gift cards and others. Loyalty program members are also able to view their point balances, tier information or the progress of their challenges. The cartridge allows to push personalized content for the customers through the embedded Microsite.

All the loyalty program settings and configuration can be modified both in the Salesforce and Antavo platforms.

Integration Features

  • All the loyalty program settings and configuration can be modified both in the Salesforce and Antavo platforms. 
  • Enables customers to earn loyalty points for referring friends, sharing content, making a purchase and other actions 
  • Converts loyalty points and customer achievements to benefits and rewards, like free shipping, exclusive experiences, coupons, gift cards and others 
  • Triggers campaign workflows, applies extra points automatically 
  • Sends the customer details to the connected marketing automation provider for better segmentation and personalized campaigns 
  • Enables customers to redeem points for coupons, physical or virtual rewards and other rewards 
  • Connects the Antavo's functionalities directly to the Commerce Cloud storefront
 

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