North America
Asia Pacific

ATTRAQT provides cloud-based SaaS solutions that maximizes onsite search, online merchandising and eCommerce personalization for retailers. With human-guided automation and easy-to-use interfaces, ATTRAQT helps retailers make their online shop as attractive and successful as their brick-and-mortar stores. Extending retail platform capabilities and putting the power and control back in the hands of the merchandising teams. 

ATTRAQT's solutions are easily managed without the need for extensive IT support. Offering a highly configurable, real-time platform that uniquely controls 3 key elements in a single system. ATTRAQT ensures a complete and seamless user experience that drives conversion. The company was founded in 2003 as Locayta Limited and rebranded in early 2014 as ATTRAQT. ATTRAQT acquired Fredhopper in 2017. The combined company serves over 230 online retailers across the UK, Europe, US and ANZ.

The ATTRAQT integration allows your merchandising team to optimize from the native functionality of Salesforce Commerce Cloud by using Balance Factor ™ technology. This technology can be used to automatically promote or demote products on category pages based on merchandising or business strategies - ATTRAQT call this the human-guided approach. You can also apply ATTRAQT’s Balance Factor ™ technology to product recommendations.  By combining forces with Commerce Cloud, empower merchandising teams to create the best experience possible for their shoppers. 

The cartridge integrates with the ATTRAQT platform by exporting your product data and allowing you to leverage the tools tailored for merchandisers.  Utilize a range of business or merchandising strategies from automation to full control over your product merchandising.   
  • Online Merchandising (Category Pages)
  • Product Recommendations
  • Personalization
  • A/B Testing
  • Reporting
  • Supports Multi-language & multi-sites
  • Dedicated Customer Success Manager