North America


Marketing/Email Marketing

SFRA Version



Bluecore empowers the world's top retail marketing organizations to take meaningful, immediate action on data through the creation of highly targeted audiences, experiences and triggers for multi-channel use in real-time. Our product is built specifically for retailers, unifying customer and catalog to make immediate decisions on massive data sets. Our decisioning platform makes it easy to collect data from multiple sources, create meaningful audiences to target and sync audiences or automatically trigger experiences across marketing channels including email, Facebook, Google Ads, Onsite Personalization, and more. Bluecore works with over 250 customers across more than 400 brands including Nike, Staples, Gap, Sephora, and more. 

Integration Overview

Bluecore's integration with Salesforce Commerce Cloud enables customers to quickly and easily implement Bluecore technology on their storefront. The cartridge automatically deploys Bluecore tracking across the site, collecting vast amounts of customer behavioral data and replicating your entire catalog for product recommendations, notifications and audience insights. Our cartridge enables customers to fully implement Bluecore technology on their storefront, and automatically deploys Bluecore tracking across the site.

Integration Features

  • Behavioral Event Tracking
  • Catalog Replication
  • 3 Step Installation
  • Seamless Connection with Demandware
  • Behavioral Triggers: Abandoned search, view, and cart
  • Product Notification Triggers: Back in Stock, Price Drop, New Arrivals, Low Inventory
  • Product recommendations in email
  • Predictive Audience Generation and Insights 
  • Audience Syncing to Paid Search, Paid Social, Display, and Personalization platforms.
  • ID Graph