North America


Marketing/Email Marketing,


SFRA Version:


Bread Finance

Bread is a full-funnel, white label financing solution that help retailers acquire and convert more customers. Retailers who use Bread have seen an increase of 5-15% in sales, up to 120% higher AOV, and an 84% increase in email click-through-rates. Our tools have proven to reduce friction and improve conversion by engaging more shoppers throughout the funnel, and creating a brand-consistent financing experience. With Bread, customers can apply and pre-qualify for financing earlier in the shopping journey, empowering them with transparent financing options that increase their purchasing power and drives more sales. To learn more, please visit getbread.com.

Integration Overview

Bread creates a frictionless experience for customers as they shop. Customers are never redirected offsite; their interaction with Bread's financing occurs on a modal displayed on a retailer's site. Customer data is collected via the modal that is served securely from Bread's servers. This entire process to prequalify and checkout takes less than 60 seconds. Once a customer checks out with Bread, their order information is transferred to the retailer's server. Bread does not transmit sensitive customer data such as birth date and SSN. When Bread is added as a payment option, it allows all authorizations, captures, and refunds to be processed through Salesforce Commerce Cloud.

Integration Features

  • Personalize the customer experience with dynamic “as low as” pricing for approved shoppers on all category, product detail, cart, and checkout pages.
  • Integrate a full-funnel solution to allow customers to pre-qualify for financing and check out from anywhere in your sales funnel, all without leaving your site.
  • Leverage better customization by white-labeling Bread to match your brand by fully customizing your checkout - use your logo, colors, and fonts so you can create a seamless user experience.
  • Re-engage abandoned shoppers by providing rich and actionable insights on all customers who engage with financing, regardless of their checkout status, so you can retarget and convert more customers.
  • Offer more loan products by creating a custom plan that meets their customers’ needs. Bread offer longer terms and up to 18 month true 0% APR products.
  • Increase marketing ROI by embedding financing into any marketing channel, which produces higher click through rates and enhances customer loyalty programs.