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Testing and Segmentation

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Dynamic Yield

Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, Urban Outfitters, and Stitch Fix among its many customers.


Dynamic Yield Demo Jam

Integration Overview

Dynamic Yield’s cartridge provides a hassle-free deployment of Dynamic Yield’s personalization solution on your site. Dynamic Yield customers with a Salesforce Commerce Cloud site may implement the entire Dynamic Yield solution within a matter of minutes, with no errors. The cartridge manages the end-to-end implementation of Dynamic Yield’s advanced personalization technologies on your eCommerce site. As such, you are not required to piece together any part of the implementation or implement any tags or data feeds yourself.

The cartridge was designed and customized specifically for Commerce Cloud technology and infrastructure, powering a perfect experience for you and your website visitors. With the cartridge, Dynamic Yield is fully baked into your site, guaranteeing that all visitor activity is tracked and leveraged by Dynamic Yield. The cartridge takes care of it all, Scripts, Context APIs, Events, and Product Catalog integration. As such, there is no holding back: From Affinity-based Audiences to Social Proof and Demand-based notifications, you can enjoy it all. All future capabilities will automatically be available as well.

Integration Features

  • Cross-channel experience optimization & personalization platform (Web, Mobile, Email, Ads)
  • Personalized Product Recommendations
  • Behavioral real-time messaging
  • Triggered messaging capabilities for Email & Mobile Apps
  • Segmentation & Audience analysis engine
  • A/B/n and multivariate testing with in-depth reporting & analytics
  • Traffic acquisition optimization & personalization
  • Landing Page optimization & personalization
  • Predefined templates library & templates engine
  • WYSIWYG visual experience editor
  • Content Recommendations
  • CRM and 3rd party data integration engine