Certifications:

Regions:

Global

Capabilities:

Marketing/Email Marketing
Personalization

SFRA Version

6.0.0

Emarsys

Emarsys empowers business owners, digital marketing leaders and their teams - at more than 1,500 companies worldwide - with the only omnichannel customer engagement platform built to accelerate business outcomes. We connect data and channels more easily than any other platform so marketers can truly understand their customers and know exactly how to provide them with highly engaging experiences that deliver value. Then, by rapidly aligning desired business results with proven omnichannel customer engagement strategies, Emarsys guides teams in executing relevant and scalable personalization, from simple single-channel campaigns, to the holy grail of complex, highly personalized 1:1 cross-channel journeys.

We go beyond surfacing data and analytics, giving prescriptive, best-practice, AI-enabled customer insights and suggestions for your next action. Across more than just marketing, data is tied directly to KPIs, without needing a team of analysts or complicated data gymnastics. Our industry-specific, outcome-driven approach — combined with customer-centric personalization, actionable AI and a fully integrated engagement data platform — is what makes us a leader in personalization, as recognized in Gartner’s 2021 Magic Quadrant for Personalization Engines, Forrester’s 2019 Cross Channel Management, and G2’s 2021 E-commerce and Personalization rankings.

Integration Overview

With the Salesforce Commerce Cloud plugin, all the connections needed to synchronize e-commerce data across platforms in real-time are already in place, so businesses can get started faster, saving valuable time and money. Once connected, data from orders, customers, newsletter subscribers, events, web behaviors, and product catalogs can be pulled together to deliver highly personalized customer engagements across every channel. By connecting data, the plugin enables more precise, AI-optimized segmentation and predictive analytics to power more personalized marketing messages, event-based lifecycle programs, and automated retention marketing.

Businesses also gain the ability to make informed, data-driven decisions with Emarsys providing deep insights across strategic analytics, the customer lifecycle, and operational reports. After setting up the Salesforce Commerce Cloud plug-in, Emarsys’ Web Extend data collection scripts allow users to deliver personalized product recommendations in emails, and track revenue from campaigns. It also enables personalized website experiences for customers with personalized product recommendations, which converts more subscribers into customers and enhances transactional emails with personalized offers based on customer lifecycle stages.

Integration Features

  • Enhanced omnichannel personalization
  • Maximum time to value
  • Better customer understanding
  • Industry-specific use cases
  • Driven by channel-agnostic, customer-centric personalization
  • Fueled by marketer-friendly AI
  • Simplified with integrated omnichannel automation
  • Delivers true 1:1 personalized omnichannel experiences
  • Measurable business results