North America
Asia Pacific


Content Management Systems
Marketing/Email Marketing

SFRA Version



e-Spirit—maker of the FirstSpirit Digital Experience Platform—helps retail organizations engage customers and drive sales with content-rich commerce experiences anytime, anywhere. FirstSpirit helps increase the ROI you get from your e-commerce platform by creating content-rich online stores and synchronized e-commerce experiences across any channel that deepen engagement and turn shoppers into loyal customers. FirstSpirit's legendary usability empowers non-technical Salesforce Commerce Cloud users to easily and intuitively manage e-commerce content without using HTML from one intuitive user interface. FirstSpirit also offers the most future-forward technology for personalized content-driven commerce available today. It uses AI technology—called the Intelligent Content Engine—to unify data silos for a holistic view of the customer and more targeted commerce content throughout all stages of the customer journey. These content-driven commerce experiences compel customers to action for increased revenues. Global retailers such as L’Oréal, Lancôme, Carter’s, Urban Decay and TSI rely on FirstSpirit for an e-commerce edge. Offered through a SaaS or on-premises model, FirstSpirit has a deep, certified integration with Salesforce Commerce Cloud that makes managing commerce content radically simple. FirstSpirit also offers an integrated cloud-based Starter Package that helps companies launch online stores with lightning speed for dramatic cost savings and increased time to value.


FirstSpirit Solution Paper

Integration Overview

The FirstSpirit DXP seamlessly integrates with Commerce Cloud enabling you to easily manage your storefront content, with no HTML required for everyday tasks. Its certified out-of-the-box integration helps customers enjoy fast time to market using an optimized Starter Package with ready-to-use content templates. Developers can enable you to launch more advanced content experiences by taking advantage of abundantly flexible Velocity templates of the new Content Integration API. Content can be pushed using Velocity templates for full control of the overall page experience, or it can be seamlessly targeted to Content Slots. Your choice. FirstSpirit is an official launch partner for the new Mobile-First Reference Architecture. The included Starter Packages is already preconfigured to work with the Mobile-First Reference Architecture without any customization. FirstSpirit can also be integrated with virtually any other system or cloud-based service. This can address a broad range of target groups more consistently and efficiently at all touchpoints. Content can be created, re-used and published across multiple channels, brands, languages and sites using intuitive, time-saving processes.

Integration Features

  • Seamless integration into Commerce Cloud sites, supporting traditional SiteGenesis and future Mobile First implementations.
  • Combine highly visual marketing content with product information seamlessly using a WYSIWYG tool
  • Easily create personalized content for your defined customer groups, campaign periods
  • Fully integrated multi-perspective live preview to control/optimize content and responsive storefront designs
  • Reuse content, templates, product information and media assets within and across Commerce Cloud sites using drag & drop
  • Full-featured media asset management with built-in editing tools
  • Multi-Site-Management and translation support for global brands
  • Starter package with ready-to-use content templates for faster time to market
  • Full support of the latest Content Integration API
  • Create 100% native content assets, slot configurations and velocity templates through user-friendly, intuitive WYSIWYG editing interfaces