North America


Shipping & Fulfillment

SFRA version:



Flow is a global commerce platform that enables brands and retailers to sell their merchandise to customers internationally by creating localized shopping experiences. Flow automates and simplifies every aspect of the international e-commerce process for its customers, removing the challenges facing cross-border commerce by offering benefits such as multi-currency pricing, cost efficient and rapid shipping, international payment options, well-defined taxes and duties, and simple returns. Brands and retailers use Flow's cloud-based software solution to better manage cross-border logistics, to reach a broader international customer base and to enhance the customer experience. For more information, visit https://www.flow.io/

Flow was the brainchild of Rob Keve and Mike Bryzek. Their shared vision to create a next-generation solution for cross-border e-commerce was the natural evolution of their roles as founder of customer-experience pioneer Fizzback (acquired by NICE) and co-founder of e-commerce giant Gilt (acquired by HBC). Flow is the solution Rob wished he had at Fizzback to show best practices in customer experience and Mike wished he had at Gilt to generate international sales. 

Integration Overview

Flow's Salesforce Commerce Cloud cartridge enables a fast, easy, and simple back-end integration between a merchant's Commerce Cloud site and Flow, immediately allowing for Flow to ingest the merchant's product catalog and begin the harmonization and localization process. The cartridge further enables integration of Flow's global and local payment methods, global and local shipping carriers and shipping tiers, AB Testing capabilities, analytics and more. The cartridge takes care of all the back end integration tasks.

The cartridge will then enable a merchant's front-end engineers or integrators to customize the merchant website UI with local data and information based on the "experience" that is expected. Localization data on products and orders are served starting at the category pages, product pages, cart, checkout and order confirmation.  Flow provides all necessary data and localized labeling needed, minimizing the front-end logic needed to display and provide localized information for customers in targeted international markets.

Integration Features

  • Product Localization, Pricing & Targeting
  • Product Harmonization and Duty & Tax Calculation
  • Global and local payment methods
  • Global and local shipping carriers
  • Shipping rules and shipping pricing
  • Currency conversion and rate management
  • Global restrictions management
  • Fraud management
  • Analytics & AB Testing Capabilities
  • Merchant Control Console