The technical integration is typically the most complicated part of any new vendor onboarding. But if your website already runs on the Commerce Cloud platform, you can deploy our universal tracking and conversion tags more easily via our certified Commerce Cloud cartridge.
Integrating our conversion tag via the cartridge drastically reduces your technical onboarding time and gets you up and running faster. In addition, you can easily sync your products with your Impact Radius account, so your partners have immediate access to updated product feeds.
Marketing Intelligence Users
This cartridge places our universal referral and conversion tag directly on your website, so your tech team does not have to place it through a tag manager. Since tag managers can inhibit the firing of a tag, this direct integration allows for more accurate tracking of your buyer journey. In turn, this feeds cleaner data to your attribution model and leads to more accurate media optimization. In addition, our Commerce Cloud integration lets you seamlessly distribute your product listing ads to multiple destinations (comparison shopping engines, social and paid search product listings, marketplaces, affiliate networks) and sync them in real-time.