North America


Product Information Management

SFRA Version



Founded in 2007, inRiver redefines the way e-commerce product marketers and merchandisers display and sell their products. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, inRiver helps businesses drive increased revenue, customer satisfaction and brand equity. More than 1,500 brands and 500 customers across 21 countries rely on inRiver to efficiently control the product flow for their globally recognized brands. inRiver is headquartered in Malmö, Sweden with offices in Chicago, London, Amsterdam and Stockholm, and is a Microsoft Gold-Certified Partner. 
For more information, visit www.inriver.com.

Integration Overview

inRiver has developed a seamless integration with the Salesforce Commerce Cloud using the extensive inRiver API. The result is the inRiver Product Marketing Cloud Salesforce Commerce Cloud Adapter. By using the adapter, data from the flexible inRiver marketing model is transferred directly to the Commerce Cloud and used to populate any sales initiative with enriched, consistent and high quality product information. The interaction between the systems is an integrated process in which the strength of the inRiver platform is utilized to optimize customer shopping through the Commerce Cloud experience.

Integration Features

  • Fast and easy to deploy
  • XML format for secure data transfers
  • Incremental data updates only
  • Media files are only sent the first time with incremental updates
  • Changes made in one place for data consistency
  • Adapter status is monitored from the inRiver Product Marketing Cloud Control Center