Through its SaaS platform, MAXXING offers the possibility to centralize the customer repository, the offer repository, and the loyalty repository. This allows you to have whole information and availability on all commercial channels and customer contact points in real-time.
MAXXING solution is mainly used by marketing and business teams who design promotional and loyalty mechanisms to guide the consumer's buying behavior on all the company's commercial channels. Using all types of information that will be collected over time on the consumer will help to create a personalized and omnichannel customer experience. This will be used to animate personal information (name, address, email, family, etc.), transactional information (tickets, products, brands, etc.), behavioral information (frequency of visit, purchasing power, etc.), or emotional information via social networks (like, post, etc.).
The objective of using the MAXXING solution is to leverage the company's turnover by helping the consumer to remain loyal to the company/brand and to spend more, by influencing the frequency of visits, the volume and number of purchases, the discovery of new products, and of course by rewarding loyalty through various means such as cashback, points programs, access to personalized services or events, rewards or change in status.