Retailers are facing a worrying trend. Mobile traffic has finally exceeded desktop, and yet most mobile sites are failing to convert these visitors. Shoppers have been quick to drop brands that don’t deliver on their high expectations of mobile experiences, set by tech giants like Amazon. The good news is, brands that were quick to embrace mobile innovation are expected to see mobile revenue exceed desktop very soon. Achieving this isn’t impossible - it’s just difficult. Mobify helps brands get there by quickly deploying the fast, rich mobile experiences customers expect, while future-proofing for whatever technology comes next.
The Mobify Platform engages shoppers – and drives conversions – in ways an ecommerce platform alone can’t, with the latest mobile technology adapted specifically for retail to keep customers engaged from discovery to checkout. We are the most experienced vendor at creating seamless customer journeys that incorporate Progressive Web Apps (PWAs), Web Push Notifications, and native apps. Google-backed PWA technology is the core of our Platform, bringing the high-converting features of an app to your larger audience on the mobile web. Leading global brands including Lancôme, Crabtree & Evelyn, Paula’s Choice, Carnival Cruise Line, London Drugs, PureFormulas, Superdry, Columbia, and ThinkGeek report 50% more conversions, 23% higher revenue, and 4x faster speeds with the Mobify Platform.
The Mobify Connector for Salesforce Commerce Cloud amplifies the benefits of any Salesforce Commerce implementation by layering the Mobify Platform onto your existing ecommerce site.
Integration is fast and simple with the Mobify integration cartridge, which enables you to easily install prerequisites and layer on the Mobify Platform to create next-generation mobile experiences against your APIs.
The Mobify Cartridge supports access to the entire Mobify Platform, which includes:
- Progressive Web Apps that bring the high-converting features of an app to your larger mobile web audience.
- Web Push Notifications to engage customers in ways email can’t, and keep them on the path to checkout with automated notifications triggered by abandoned carts.
- Google-backed AMP technology that reduces early bounce rates by extending the benefit of speed to where PWA can’t reach - the search engine and initial page load.
- Native apps to serve your most loyal customers and have a visible presence in app stores.
- Store locator maps that automatically display the nearest location, with analytics to estimate the impact of mobile on in-store traffic and revenue.
- Mobify’s best practices for checkout, combined with the benefits of PWA and payment options like Apple Pay and Android Pay.
Features of the Mobify Cartridge include:
- Easy installation of the Mobify tag to get your project started
- Easy installation of a Service Worker to unlock the power of Progressive Web Apps
- Configured OCAPI APIs for pre-integration into Mobify’s Integration Manager for quickly implementing Progressive Web Apps