Mobify’s Front-end as a Service introduces a headless commerce approach to your Salesforce Commerce Cloud tech stack. The API-driven front-end integrates with your existing backend systems, unlocking agility and powering fast, immersive digital experiences with Progressive Web Apps, Accelerated Mobile Pages, and native apps – all from a single codebase.
This headless approach activates the full value of your backend systems by connecting both Salesforce Commerce Cloud and the CMS directly to the front-end. It also empowers teams to do lighter, more frequent deployments, and future-proofs front-end wins and knowledge by isolating them from backend changes.
Mobify customers include digital innovators like Lancôme, Pandora, Debenhams, Paula’s Choice, Crabtree & Evelyn, Mackage, Syo & Kioa, Carnival Cruise Line, Ann Summers, and Hobbycraft.
The integration between Mobify’s Front-end as a Service and Salesforce Commerce Cloud is enabled by the Mobify Connector for Salesforce B2C Commerce, which leverages the Mobify integration architecture to provide a shared API-based integration into Salesforce Commerce APIs across all deployed Progressive Web Apps, Accelerated Mobile Pages and native apps, following a headless architecture approach.