North America


Shipping & Fulfillment

SFRA Version



NewStore is the leading omnichannel store solution combining mobile POS, omnichannel management, inventory and native clienteling. In-store operations are seamlessly executed on a full mobile point of service, with real-time customer, order and inventory data available in a single view on intuitive iPhone apps. With this omnichannel data at their fingertips, associates can streamline and simplify the entire customer experience - from service to sales to fulfillment.

The NewStore Omnichannel Platform operates API-first on a cloud-based infrastructure, which allows for seamless integration into other applications and services. In addition to Salesforce Commerce Cloud, the NewStore Omnichannel Platform integrates with Salesforce Order Management, Salesforce Marketing Cloud, and Salesforce Service Cloud. These robust integrations accelerate the time to value with immediate revenue uplift from endless aisle, BOPIS, mobile checkout, and more.

The NewStore and Salesforce partnership is backed by an investment from Salesforce Ventures. Brands around the globe that run on the NewStore platform include Burton Snowboards, Decathlon, GANNI, Goorin Bros, Outdoor Voices, UNTUCKit and more.

NewStore was founded by Stephan Schambach, the founder of Demandware (now Salesforce Commerce Cloud).

Integration Overview

The NewStore Salesforce B2C cartridge is a pre-built integration between your Commerce Cloud storefront and NewStore. This out-of-the-box connector simplifies implementation, operations, and support so you can deliver a unified customer experience across your digital and physical channels.

Specifically, the cartridge enables retailers to surface real-time ATP data to their B2C storefronts. This not only drives omnichannel customer experiences such as store pickup (BOPIS), but it also offers overselling protection across the enterprise. The BOPIS option is possible via a plugin to your storefront reference architecture (SFRA). It presents pickup options on the checkout page based on inventory availability and the customer's location. A second plugin is used for shipping, leveraging NewStore routing logic to surface delivery options based on the customer's cart.

Additionally, retailers can publish their Commerce Cloud B2C product catalogs and price books to NewStore. This rich merchandising data is made available at the store level on the NewStore Associate App. Store associates can filter, sort and search exactly as they would on your ecommerce site, offering each shopper an ecommerce-like experience that's high-touch and truly personalized.

Integration Features

  • Inventory Availability - Sync NewStore inventory availability data with Commerce Cloud B2C storefront(s) to drive drive omnichannel experiences such as BOPIS.
  • Store Fulfillment - Present store pickup (BOPIS) options to the consumer during checkout on a Commerce Cloud B2C storefront(s).
  • Integrated Orders - Leverage NewStore for store fulfillment management, giving store associates a complete view of orders across ecommerce, stores, call center, and mobile.
  • Integrated Product Catalog - Publish Commerce Cloud B2C product catalogs, categories, and product assortment to NewStore for in-store sales, endless aisle, and clienteling.
  • Integrated Price Books - Publish Commerce Cloud B2C price books to NewStore to ensure consistent pricing across your ecommerce storefront(s) and retail stores.
  • Delivery - Surface ship-from-store order options to the consumer during checkout on a Commerce Cloud B2C storefront(s).