North America


Testing and Segmentation

SFRA Version



Nosto enables digital commerce retailers to deliver personalized shopping experiences at every touch point, across every device. An AI-powered personalization platform designed for ease of use, Nosto empowers ecommerce and retail professionals to build, launch, and optimize 1:1 omnichannel marketing campaigns without the need for dedicated IT resources or a lengthy implementation process.

Nosto’s patented AI-powered technology combines proprietary algorithms and big data analytics to automatically predict the best products, content, and offers for each individual customer. The key to unlocking each individual’s unique preferences lies in Nosto’s ability to analyze and action not only transactional data, but behavioral signals. These behavioral signals include buying preferences as shoppers interact at different touch points across your store.

Nosto products include: Onsite Product Recommendations, Onsite Content Personalization, Segmentation & Insights, Onsite Pop-ups, In-Store Personalization, Mobile App Personalization, Personalized Emails, and personalized Facebook & Instagram ads.

By leveraging the entire Nosto platform, retailers see an average 7x ROI as well as an increase in conversion, Customer Lifetime Value, Average Order Value, and Return On Ad Spend.

Leading retail brands in over 100 countries use Nosto to grow their business and delight their customers. Helly Hansen, Volcom, Dunhill, Agent Provocateur, Aquascutum, Everlast, Gymshark, Jansport, Columbia, HUF.

Integration Overview

Nosto’s cartridge for SFCC adds a single line of Javascript on all pages as well as semantic metadata for the different page types.

On the category page, the current category is tagged. On the product pages, the entirety of the product metadata is tagged. On each page, the current shopping cart contents and the personal information of the currently logged-in customer is also tagged. This embedded semantic metadata is used by the script to understand the page context.

The entire cartridge primarily touches the front-end and does not hook into any APIs. This implementation mechanism allows SFCC retailers to enjoy a low-risk deployment while being able to leverage all of the products and features provided by Nosto.

Integration Features

  • Onsite Product Recommendations
  • Onsite Content Personalization
  • Segmentation & Insights
  • Onsite Pop-ups
  • In-Store Personalization
  • Mobile App Personalization
  • Personalized Emails
  • Facebook & Instagram Ads
  • Real-time Analytics