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Shopping Cart Abandonment

OSF Commerce (a brand of OSF Global), winner of the Bolty Award in the Retail Category at Dreamforce 2018 and Salesforce 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation, and Online Shop Management services to emerging brands, premier brands, and retailers. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF delivers innovative ecommerce solutions across channels, devices, and locales. CartUP, part of our products' portfolio, helps you decrease cart abandonment rate on your website and recover lost revenue, by sending personalized cart recovery emails, containing items previously added to cart, and provides you with real-time statistics on Number of Abandoned Carts, Total Sales Revenue Recovered and Average Recovered Cart Value.

We work with our clients’ staff to ensure commerce solutions are successfully implemented and integrated with existing business-critical applications, thus CartUP can be further enhanced and customized, upon request, to fit your business specific requirements. Contact us to book an informal meeting with a commerce implementation specialist, and learn why companies like Burton, YETI, and Urban Decay have chosen OSF as their trusted commerce partner.


OSF CartUP Brochure
Optimizing the Ecommerce Funnel Infographic
Reducing Shopping Cart Abandonment
CartUP is a shopping cart recovery cartridge that uses data gained from abandoned shopping carts to help commerce retailers recover lost revenue and turn customers who have left products behind into active paying customers. Use this data to automate your engagement marketing efforts and send personalized recovery emails to those who have abandoned the customer journey early without finalizing the checkout process. Shoppers can pick up with their purchases with a single click. Send targeted and personalized reminder emails, additional product information, incentives, discounts and promotions directly from Salesforce Commerce Cloud or choose an external email provider. Obtain solid insights into your business by securing real-time data on the number of abandoned and recovered carts as well as the total revenue generated from abandoned carts and the average recovered cart value. Decrease the cart abandonment rate on your website and recover lost revenue by easily reconnecting with customers who have not finalized the checkout process. In addition to the out of the box features, this ecommerce solution can be further enhanced and customized, upon request to fit your specific requirements.
  • Fully integrated with Salesforce Commerce Cloud email system. Alternatively, you can link your email client to your Commerce Cloud online store to connect with the customers who have abandoned their shopping cart.
  • Submits cart abandonment reminder e-mails directly from Commerce Cloud
  • Business Manager Extension for handling cart abandoners
  • Gathers add-to-cart data from Commerce Cloud and performs shopping cart reconstruction based on URL
  • Business Manager interface for merchants.
    • select customers that abandoned their baskets based on a period of time
    • show a list of the Customers that abandoned their baskets based on the search results
    • present the products abandoned on each customer's basket
  • Visualize all of the abandoned carts thanks to protocols providing highly-relevant info: last modified date, product ID,  user ID etc.
  • Allows sending to customers incentives or additional information on the products in the cart
  • Provides real time statistics on number of abandoned carts and number of recovered carts, as well as Total Revenue Recovered from abandoned carts and Average Recovered Cart Value
  • Track with one single click the amount of purchased items after the cart abandonment email notifications are sent
  • Utilize the Commerce Cloud-exported cart abandonment data to further improve your checkout process, identify recurrent abandonment points and create a more enjoyable shopping experience for your customers