OSF Commerce, winner of Salesforce 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company which has helped global retailers achieve their international, omnichannel and commerce optimization goals for more than a decade. We take care of the whole commerce ecosystem, helping retailers choose, implement and customize the right solutions for them—commerce, CRM, CMS, mobile applications and private clouds. Customer BEHAVIOR TRACKER, part of our products' portfolio, is the only LINK cartridge that integrates Google Tag Manager with Commerce Cloud. The cartridge helps centralize all website’s tags in one single container. It's predefined set of triggers will help you track customers' actions, for an in-depth knowledge of their behavior on your website.
We work with our clients’ staff to ensure commerce solutions are successfully implemented and integrated with existing business-critical applications, thus Customer BEHAVIOR TRACKER can be further enhanced and customized, upon request, to fit your business specific requirements. We know that a unified customer journey depends on seamless personalization, memorable experiences and lasting success on all channels; that’s why we continue to help our clients keep online stores optimized, available and performing. Fill in the form to book an informal meeting with a commerce implementation specialist, and learn why retailers like Burton, YETI and Urban Decay have chosen OSF as their trusted retail partner.
Customer BEHAVIOR TRACKER Brochure
Optimizing the Ecommerce Funnel Infographic
Customer BEHAVIOR TRACKER is the only LINK cartridge that integrates Google Tag Manager with Commerce Cloud to act as a sitewide tag management tool. Manage all your website’s tags in one single container for automation of your processes. Improve page load time by firing the tags of your choice with minimum involvement from your IT team. Track every interaction a customer has with your brand to undertake engagement marketing backed by solid analytics. Achieve a complete understanding of behavioral trends in all areas of your ecommerce store and omnichannel ecommerce efforts. Build a high-performing, digital marketing strategy by leveraging actionable insights gained from analytics on your customer's behavior on your online retail website. Obtain loyalty across every stage of the customer lifecycle - from discovery through to post-purchase interactions. Reduce cart abandonment rates and increase conversions using strategies grounded in customer data you can trust. Loyalty and win-back campaigns are easy to embark upon, personalized engagement marketing is within your reach and performance partnership marketing is made easier.