Purple Dot helps brands operationalize pre-orders at scale so that selling earlier can become a long-term strategy for your business. Our solution sits in between the frontend eCommerce store and Salesforce Commerce Cloud to transact and hold pre-orders until you are ready to fulfill. This layer-type approach means no warehouse or 3PL meltdowns with pre-orders at scale – because all pre-orders are held outside and are then pushed downstream as normal orders when stock arrives.
In addition, Purple Dot powers a pre-order optimized checkout within your store, post-purchase comms and a self-serve portal that shoppers can check on and amend their pre-order anytime before it ships. This dedicated pre-order experience leads to high conversion and trust with shoppers, with up to 70% of shoppers pre-ordering again within three months.
Purple Dot is automatically compliant with all FTC regulations around pre-orders, giving brands peace of mind that their pre-order flow is legal. Over 100+ brands trust Purple Dot with their pre-order operations – whether that is to support hyped pre-order drops, to never truly go-out-of-stock, or to help insulate from supply chain risks, Purple Dot is a true partner to help your pre-order strategy succeed.
The cartridge also enables the shopper transaction for the pre-order and holds the pre-orders and funds until stock arrives. This ‘escrow-like’ flow enabled by the cartridge ensures FTC compliance with pre-orders and provides instant compatibility with all major 3PLs, given orders are held upstream in Purple Dot until you are ready to fulfill.
The cartridge provides jobs to export and to keep the catalog, inventory and shipping methods in sync between Commerce Cloud and Purple Dot so that no data is duplicated within Purple Dot. Inventory levels stay accurate between incoming stock available for pre-order and the stock remaining once the items are in stock.
Finally, through a OCAPI configuration, Purple Dot accesses the API to export pre-orders to Commerce Cloud when stock arrives so that you can proceed to action the pre-orders as regular orders.