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Loyalty & Gifting

SFRA Version:



An integration between the SessionM platform and SFCC provides seamless execution. Data flows between each platform, enabling brands to synchronize loyalty, customer engagements and offer redemptions directly with customers ecommerce shopping behaviors.

Keep your loyalty program top of mind during the online shopping experience. Consumers can receive real-time status updates as they shop, view their points summaries and even apply loyalty points as currency, resulting in incrementally larger transactions and frequency. A personalized offer wallet is exposed during the checkout experience, enabling customers to apply eligible offers to their order with a single click.

Purchase information flows between SFCC and SessionM, enabling marketers to take action with relevant offers and product recommendations based on a customer’s ecommerce activity. Increase sales by initiating real-time targeted campaigns and closed-loop offer promotions created within the SessionM platform, and triggered by purchase activity. Eligible offers are validated by SFCC in real time and a discount is automatically applied to a customer’s order upon redemption. In addition, brands can bring advanced loyalty functionality to their ecommerce experience.

Completely sync your loyalty marketing strategy and ecommerce experience with additional Salesforce Clouds. Enhance the customer experience with compelling journeys across your loyalty program, ecommerce site, customer service and paid advertising.


SessionM Demo Jam

Integration Overview

The SessionM integration cartridge introduces loyalty marketing automation to the Salesforce Commerce Cloud. Customers are able to participate in a loyalty program by earning points for ecommerce purchases, viewing their balance/tier status, and redeeming earned points for merchandise, coupons, and more. Customers are also able to redeem generated promo codes and/or pay with earned loyalty points during the checkout process.

Through the addition of the SessionM Platform, ecommerce purchase behaviors can be streamed into a single customer profile and merged with data from additional disperate systems such as point of sale systems and mobile apps. This actionable profile can then be leveraged to score customers, create audience segments, and enable relevant marketing campaigns through a variety of cross-channel engagement options.

Integration Features

  • Loyalty Program Management - Configure loyalty rules and award points for behaviors both within the Salesforce Commerce Cloud along with additional purchase channels.       
  • Streaming Loyalty Data - Provide customers a view of loyalty points accrued and tier status on customer account page from within ecommerce store.      
  • Embedded Rewards Store - Enable customers to redeem loyalty points for physical goods, digital goods, sweepstakes entries, donations, or coupons from within ecommercestorefront.
  • Offer Generation and Management - Create and distribute personalized promo codes from redemption within the Salesforce Commerce Cloud powered storefront.      
  • Loyalty Points as Currency - Enable customers to apply earned loyalty points as a method of payment during Salesforce Commerce Cloud powered checkout process.      
  • Customer Data Management - Stream purchase data from within the Commerce Cloud into single-view customer profile to view and analyze cross-channel customer behavior.      
  • Marketing Automation - Trigger relevant marketing campaigns via Email, SMS, Mobile Push Notifications or Mobile Inbox Messaging as a result of ecommerce behaviors.      
  • Customer Scoring and Segmentation - Leverage purchase data to score and segment customers based on key metrics such as recency, frequency, spend and propensity to churn.