Regions:

Global

Capabilities:

Salesforce Developed
Social Channels & Marketplaces

SFRA Version

6.1.0

Social Channels Integration: TikTok for Business

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

With 25 Billion views and counting for #TikTokMadeMeBuyIt, what makes TikTok world class for entertainment makes TikTok a mighty force for commerce as well.

We celebrate authenticity, which has cultivated a shopping launchpad for products and brands fueled by our community that comes to be inspired or to discover something new.

For more information, visit: https://partners.tiktok.com/partner-details/7143004920675827714/pc/en?rid=n5x8jpfizo

The TikTok for Business integration is a turnkey solution that enables B2C Commerce merchants to centralize product catalog synchronization and optimize audience engagement in front of over 1 billion global users. Merchants can install and activate the most advanced TikTok Pixel (or connect their existing one) to capture Shopper Activities and optimize campaigns towards high value customer actions.

The TikTok for Business integration is key to powering current and upcoming Social Commerce features built on product discovery.

Integration Overview

TikTok for Business is a module inside the Social Channels Extension, built from a set of Business Manager cartridges developed by Salesforce, that enables B2C Commerce merchandisers to improve product discoverability of products and increase traffic into B2C Commerce storefronts. This integration for Ads enables B2C Commerce customers to:

  1. Launch TikTok for Ads experience from within their B2C Commerce Business Manager.
  2. Publish an entire site catalog (and product updates/deletion) into TikTok.
  3. Install and connect a new (or existing) TikTok Pixel to send key Shopper Activities from their storefront into TikTok

Integration Features

The TikTok for Business integration on B2C Commerce lets you:
  • Get started with TikTok for Business. With a click of a button, you can create or link your TikTok for Business account, TikTok Ads Manager and TikTok Business Center, and sync your product catalog.
  • Sync your e-commerce catalog. Make your products discoverable on TikTok with the automatic catalog sync from Salesforce. Seamlessly manage catalog updates from B2C Commerce and apply catalog refreshes as frequently as every 15 minutes - no additional steps needed.
  • Unlock advanced Pixel features. The integration will pre-populate a new advanced TikTok Pixel, built using the powerful developer codebase. Follow these steps to complete Pixel installation on your site, and gain access to:
    • Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results.
    • Audience enrichment: Build audiences and capitalize on opportunities to show relevant ads to potential customers.
    • Product parameters: Send additional information about website visitor actions, like the total price of an order or product name and category. You can use these product parameters to enrich reporting with metrics like Return on Ad Spend (ROAS) and optimize delivery towards high value users.
      You can also connect an existing TikTok Pixel following these steps
  • Promote Products on TikTok: Easily set up and manage conversion campaigns from A-to-Z within B2C Commerce with our guided campaign creation.
 

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