Verified Reviews is a trusted third party specialised in UGC features : customers reviews, Q/A module and NPS form. It is known that 85% of internet users admitted to consulting. customers’ reviews before buying online, a number nearly identical from US to EU. Among them, 73 to 79% take these reviews like personal recommendations. Consumers also see all the canals as complementary rathen than independent. They look for information online while they are in a store and vice versa, they can try and compare products in store after they had found them online. It is important then to start using the UGC as a major asset in your cross-canal and marketing strategies.
If reviews became such a unmistakable tool, it's because it helps you on several marketing levers while it fulfills the consumers expectations : more active than ever on the web, they have an increasing need of reliable and varied information. Among the levers on which reviews can have influence, you can find of course the SEO and SEM visibility thanks to our partnership with Google but you will also gain more control over your e-reputation and your conversion funnel. After the purchase, reviews can play a key role in your relationship with your customers by creating loyalty and identifying unhapyy customers that you will be able to win back. Reviews is also about collecting data on your staff, your products, your service providers. You will be able to use it to take strategic decisions and get your team involved in the success of your business.