Build a state-of-the-art ecommerce store faster with our efficient, modern site architecture and mobile-optimized UX.
 
 
Storefront Reference Architecture is an out-of-the-box framework that combines best practices in site design, merchandising, and technical architecture to help you build a website as unique and differentiated as your brand.
Eliminate the complexity of storefront dev and launch faster. Storefront Reference Architecture contains all the essential ecommerce elements you need, including fully functional shopping carts, checkouts, homepages, PDP pages, and more. 
 
Convert today’s mobile shoppers with a mobile-optimized UX that we based on a data-driven analysis of over 2,000 mobile storefronts. We’ve included streamlined mobile checkout flows, sticky search bars, touch-friendly icons, and much more.
 
Discover six ways you can improve your mobile ecommerce store design.
 
Why start from scratch? Take advantage of 200+ prebuilt wireframes based on today’s best practices that your team can refine quickly. This means faster time to market, resulting in faster ROI and revenue lift.
Deliver continuous ecommerce storefront innovations with JavaScript controllers, a Bootstrap framework, and a new model-view-controller (MVC) architecture that makes implementing new features and maintaining your website a breeze.
 
The Commerce Cloud Partner Marketplace offers certified, value-added integrations that complement the Storefront Reference Architecture, empowering you to create comprehensive and differentiated shopper journeys with world-class ecommerce store innovations. 
As part of Commerce Cloud, Storefront Reference Architecture includes powerful ecommerce capabilities like merchandising rules, promotions, AI, and more. Take advantage of a steady stream of the latest digital innovations designed to optimize your brand’s growth. 
 

We decided to directly adopt the Storefront Reference Architecture. We rolled it out as a true reference architecture with multiple countries, multiple currencies, multiple languages, and continuous integration, so we can have a solid, future-proof platform to build off globally.”

Ken Kralick, Global Head of Ecommerce, PUMA
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