“The site is faster, the user experience is better, and the conversion rate is better. Full stop.”
Mobile now accounts for more than 60% of shopping visits, yet mobile conversion rates are still a fraction of desktop rates. Why? While retailers have adopted mobile optimization technologies, they have done so on top of existing desktop-oriented site architectures, creating friction across the mobile shopping journey.
Commerce Cloud provides merchants with a reference architecture to serve as a framework for website design. Storefront Reference Architecture was engineered through a data-driven design analysis of over 2,000 mobile storefronts to identify optimal UX approaches. Its modern architecture lets merchandisers and developers build mobile experiences faster than ever.
With Storefront Reference Architecture, brands are empowered to:
Improve shopping experiences on mobile web
Reduce storefront total cost of ownership and stay up to date easier
Innovate faster with industry-standard developer tools and best-of-breed third-party integrations