Things are changing fast in the world of retail. How successfully your brand embraces this evolving landscape — and connects with today’s customer — begins with ecommerce integration.
Modern shoppers expect “buy anywhere, fulfill anywhere” shopping experiences — anytime, anywhere, on any device. They demand the ability to interact with your brand on any channel, and they expect you to engage with them seamlessly as they move across their preferred channels — mobile, social, online, and/or in-person. To deliver this kind of customer experience, your ecommerce systems must be integrated with marketing, inventory management, fulfillment, and back-end accounting systems.
Most legacy commerce platforms can’t handle this kind of ecommerce integration. These traditional systems weren’t designed for retail online integration, nor can they keep up with the pace of innovation that you need to maintain to remain competitive.
That’s why, when choosing omni-channel solutions that make ecommerce integration and innovation easy, many retailers today are turning to Salesforce.