In its simplest form, headless commerce is a separation of the front end and back end of a website that allows each to operate independently so that changes on one end do not require reciprocal changes on the other. At the same time, both parts can still work together through the use of APIs. The important thing to know is that it removes IT dependency (in other words, the back end) for user experience and user interface projects (the front end). That way, user-centric changes can happen faster because they often don’t require IT resources.
Headless ecommerce makes your site more flexible. Customers engage with your brand through your website using their desktop, laptop, tablet, smartphones, and a variety of other connected devices. In a few years, the formats consumers use to interact with your business will multiply further.
To accommodate the constant changes in user preferences, brands need to account for a front-end experience that works seamlessly across all those devices. In a traditional ecommerce model, this requires updates to the back-end system as well, which is a large and labor-intensive endeavor.
When companies migrate to headless commerce, they can create and publish changes seamlessly on the front end without having to apply code to the back end. In fact, non-developers can upload changes to the site themselves, minimizing the need for development resources with each front-end update. This allows creative teams to be more agile. Though for most non-developers, the differences here can still seem trivial. When you observe the broader benefits, you may discover your own reasons for wanting to switch over from traditional to headless ecommerce.