What today’s shoppers really expect is a “buy anywhere, fulfill anywhere” experience. To deliver this, retailers are using omni-channel ecommerce management platforms to streamline connecting with customers across every touchpoint.
Sophisticated omni-channel platforms enable retailers to manage their inventories from every location, store, distribution center, and even inventory in transit. This way, the products a customer wants are never more than a few taps away, whether they’re shopping in person or online.
Modern omni-channel platforms digitize physical retail stores, blurring the lines between shopping in person and online. Advanced order management and digital store capabilities allow store associates to easily find products customers want that aren’t currently on shelves, make final purchases, and ship merchandise anywhere.
Through omni-channel ecommerce, customers can receive a “buy anywhere, fulfill anywhere” experience across every brand a retailer owns and in every global market where a retailer operates. Advanced omni-channel platforms give brands a centralized location to manage every brand and every market — no matter the nation, currency, or language.