Chapter 6: Why Commerce Cloud is the world’s leading ecommerce platform.

Cutting-edge technology that drives sales.

Commerce Cloud is a cloud-based ecommerce platform powered by innovative technology that connects businesses and consumers like never before.


As the world’s #1 ecommerce platform, Commerce Cloud processes $21 billion in gross merchandise value each year and supports over half a billion individual shopper site visits each month, all across the globe. Commerce Cloud is endlessly scalable and can adapt to suit the needs of B2C and B2B sellers of any shape, size, and scope.



Forrester names Salesforce a Leader in The Forrester Wave™: B2C Commerce Suites, Q3 2018.

Featuring Einstein Artificial Intelligence, Commerce Cloud helps brands inspire and convert ecommerce customers with highly personalized journeys, seamlessly connected across channels. To ensure mobile ecommerce success, responsive mobile design, optimized micro-moments, and one-touch payments are all built right into the platform. Commerce Cloud also makes implementation and innovation incredibly easy for brands — like PetSmart, which implemented the platform within a month and saw its highest holiday sales ever.

Unique B2B ecommerce capabilities.

Salesforce B2B Commerce offers business buyers the same high-quality shopping experiences customers expect from sites powered by B2C commerce — with the added control and flexibility B2B sellers need. Plus, it empowers B2B salespeople with automated functions and access to real-time customer data.


7 tips for driving greater omni-channel B2B outcomes, from Forrester.

By giving B2B buyers easy shopping experiences similar to those they enjoy in their personal lives, Commerce Cloud breaks down the needless barriers and complexity that have previously defined B2B ecommerce. Still, essential tools for dealing with B2B accounts remain — accommodations for fast reorders, account hierarchies, contract pricing, and custom catalogs all come standard with the platform.

Salesforce B2C Commerce also features two seamlessly integrated extensions: Endless Aisle and Order Management.

Endless Aisle allows physical retail locations to provide limitless product choice and eliminate walked sales by extending digital commerce into the store. With full access to digital inventory across channels and locations, sales associates can exceed customer expectations with literally unlimited purchase opportunities, and eliminate lost sales due to store stock availability.

Extend digital commerce into the store with Commerce Cloud Endless Aisle.
Order Management helps brands deliver “buy, service, and fulfill anywhere” shopping experiences — with the ability to easily sell in-store products online, ship smarter with advanced routing algorithms, manage order lifecycles, and encode orders consistently.
Deliver “buy, service, and fulfill anywhere” experiences with Commerce Cloud Order Management.
Retail businesses can also build and manage their own store apps with open commerce APIs, a standards-based development environment inside Commerce Cloud, and the vast community of Salesforce technology partners.


Learn how to build a case for adding integrated order management to your business.

The flexible architecture of the Commerce Cloud ecommerce platform empowers businesses to launch fully featured ecommerce websites quickly, by accelerating speed of implementation while reducing setup costs.


Get the winning formula for ecommerce growth.

With the unified, multi-site management inherent to Commerce Cloud, businesses can open new ecommerce stores and enter new markets and regions in record time — even when new brands, languages, and currencies are involved.

Salesforce supports complete customer journeys across commerce, marketing, sales, customer service, communities, and more. As the world’s top-ranking customer relationship management system, Salesforce is home to a wide array of trailblazing customers, expert partners, and premier business software platforms — including Marketing Cloud, Service Cloud, and Sales Cloud, all of which seamlessly integrate with Commerce Cloud to power the entire customer lifecycle from awareness, to purchase, to retention.


Joining the Salesforce ecosystem grants businesses access to a robust partner network and community of other Trailblazers. Across the globe, Salesforce has hundreds of service partners that support integration and development efforts for ecommerce projects. As a Commerce Cloud customer, we will connect you with industry leaders, help you learn from world-class retailers, and empower you to leverage the Salesforce community to grow quickly and achieve new levels of success.




Getting Started with Ecommerce


Chapter 6

Why Commerce Cloud is the world’s leading ecommerce platform.