Accelerate growth from planning to execution.

Build relationships and grow your business with the world's most trusted CRM.


Plan and execute on one connected platform.

With Consumer Goods Cloud, break down functional silos and drive intelligent insights and relationships.

Discover an award-winning cloud.

Find out why Consumer Goods Cloud has been recognized for two years running by the Promotion Optimization Institute as Best in Class for four distinctions in retail execution (RetX) and five distinctions in enterprise planning (EPx).

Streamline account planning.

Fuel alignment with real-time collaboration to streamline sales planning on a single platform.

Manage trade promotions.

Ensure trade promotion effectiveness with performance insights and fund management visibility.

Optimize field execution.

Design and deploy territories, build plans, and optimize field team visit routes. Live track teams to mobilize them the moment needs arise.

Deliver intelligent growth.

Identify key areas of growth and determine the best course of action. Infuse intelligence across your sales processes with Einstein for Consumer Goods.

Calavo Growers keeps its pipeline fresh.

Learn how this global avocado producer empowers employees and avoids missed sales by digitally transforming how its field teams work in a pandemic.

Hear how PepsiCo is transforming its B2B with Salesforce in this fireside chat with Dan Moisan, Chief Commercial Officer at Pepsico LATAM and Chief Executive Officer at The PLANET Partnership.