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Consumer Goods Cloud

Deliver profitable growth with an industry-specific solution, built on the #1 CRM.
  • Accelerate growth and drive productivity
  • Optimize customer planning and forecasting
  • Improve trade promotion effectiveness
  • Unlock perfect retail execution

Unify planning and execution on one connected platform.



Increase account sales with intelligent reporting and automation.

Trade Promotion Management

Ensure trade promotion effectiveness with performance 
insights and fund management visibility.

Trade Promotion Optimization

Build more effective promotions with baseline and uplift predictions.

Retail Execution

Boost field productivity and commercial excellence.


Deliver faster, better service while increasing sales.

Collaborate efficiently.

Simplify the selling process with one place for teams to communicate, plan, and track.

Grow accounts.

Empower teams with intelligent insights and reports to increase sales.

Streamline promotion planning.

Manage plans, allocate trade funds, and optimize trade spend on one platform.

Manage funds and budgets.

Get clear visibility into trade budgets and checkbooks, including live rate and dynamic funding.

Drive perfect store execution.

Activate headquarters brand plans with guided selling, in-store collateral, and account-specific product lists and order templates.

Increase customer satisfaction.

Deliver service excellence at scale using a custom-built service console, industry-specific automation, and integrated telesales capabilities.

Consumer Goods Cloud Pricing


Consumer Goods Cloud for Sales

Drive sales productivity.
Starting at
$ 225
(billed annually)

Consumer Goods Cloud for Trade Promotion Management

Improve trade promotion effectiveness.
Contact your account executive.
(Price based on market revenue and number of users.)

Consumer Goods Cloud for Retail Execution

Unlock perfect retail execution.
Starting at
$ 100
(billed annually)

Consumer Goods Cloud for Service

Grow customer satisfaction and revenue.
Starting at
$ 225
(billed annually)

Trade promotion management also requires either Consumer Goods Cloud for Sales or Retail Execution strategic sales user licenses.

* This edition requires an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Learn how GE Appliances ensures the right products are on the shelf with the right channel partners.

Discover an award-winning cloud.

Find out why the Promotion Optimization Institute has awarded Consumer Goods Cloud Best in Class distinctions for four years running.