Data Cloud for Marketing
Activate your customer data with Data Cloud for Marketing, powered by the #1 CRM. Scale insights with AI, unify data into a single profile, and power unparalleled customer success.
What can you do with Data Cloud for Marketing?
Unlock the power of your data to maximize customer satisfaction, team productivity, and efficient growth.
Connect data from any source.
Connect first-party customer data from any source with prebuilt integrations for sales, marketing, commerce, service, and more.
Seamlessly access real-time data from external platforms within Data Cloud, and vice versa, without data duplication.
Define how incoming data streams relate to one another and resolve differences between data types.
Unify millions of records into a single, complete view of every customer.
Engage smarter with dynamic segments.
Build, analyze, and discover intelligent, high-value audience segments in one user-friendly interface.
Expand reach quickly, using Einstein to identify new segments similar to your target audiences.
Activate data to personalize engagement across channels, trigger workflows, and enrich existing CRM data.
Power personalized advertising at scale with unified data. Optimize spend with audience and performance insights.
Maximize relevance with automated insights.
Derive new metrics or statistical functions, like propensity scores, to analyze and segment audiences.
Build and train external artificial intelligence models before bringing them into Data Cloud for better segmentation and automation.
Explore and discover new audiences. Improve campaign performance over time with segment-level insights from across channels, powered by Tableau and Marketing Cloud Intelligence.
Extend the power of Data Cloud for Marketing with these related products.
Marketing Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Marketing Personalization
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Intelligence
Optimize marketing performance and spend across every campaign, channel, and journey.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Sales Cloud
Set the foundation for revenue growth with sales force automation and the #1 CRM.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
MuleSoft
Connect any data into your CDP with reusable connectors, and API designs for Salesforce, SAP, Oracle, and more.
Data Cloud for Marketing Pricing
Find the right Data Cloud Starter for Marketing edition for your business needs.
Data Cloud Starter for Marketing
Unify all your data into a single customer profile.
$
108,000
USD/org/year*
(billed annually)
- Data Ingestion and Harmonization
- Identity Resolution and Activation
- Insights and Predictions
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
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Data Cloud for Marketing FAQ
Data Cloud is the real-time platform for customer magic. By harmonizing data that’s updated every millisecond, your teams can meet your customers like never before.
Data Cloud is an evolution of our customer data platform (CDP) product, and transcends traditional marketing use cases by funneling a nearly infinite amount of dynamic data to the Customer 360 in real time.
Data Cloud connects, unifies, and activates data to power experiences across the entire customer journey, from marketing to sales, service, commerce, and more.
Data Cloud closes gaps stemming from fragmented data and experiences, helps teams navigate privacy changes and the cookieless future, and boosts productivity through actionable insights and automated engagement.