
A hyperscale data platform built into Salesforce.
Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work.


What can you do with Data Cloud?
Know your customers.
Connect, federate, and harmonize data from any product and system into a complete view of every customer.
Create scalable, secure data integrations with pre-built connectors to any system.

Organize and protect your data by brand, department, and region to run unique business processes.

Personalize every interaction with a complete, unified view of the customer at your team's fingertips.




Act on AI in the flow of work.
Connect your data with the #1 AI CRM to empower teams to act on relevant data and insights from your existing Salesforce processes and applications.
Enable smarter, more efficient AI with secure access to first-party and industry data.

Build, analyze, and discover intelligent, high-value audience segments in one user-friendly interface.

Trigger automations based on changes to your unified customer data.

Analyze and visualize data with Tableau to make informed decisions.





Enrich your data with open access.
Seamlessly integrate any system with Data Cloud, an open and extensible data platform.
Securely share your data bi-directionally between Data Cloud and leading data lakes and warehouses with zero ETL.

Extend audiences to trusted partners and enable privacy-safe insights.

Improve results, adoption, and cost savings with pre-built apps and certified experts.




With Data Cloud as the foundation of Customer 360, every team can put insights into action.
Sales Cloud
Prioritize impactful growth opportunities, without the guess work. Get a unified view of your accounts and sales activities with data from any source.
Service Cloud
Help your customers, before they file a case, with a single, dynamic view of every customer and all your service data.
Marketing Cloud
Save time and optimize marketing spend with automated engagement, intelligent segmentation, and real-time activation and insights.
Health Cloud
Gain a holistic view of your patients, providers, and partners - across clinical, behavioral, and social data - to drive intelligent actions in real-time.

Everything you need to maximize ROI.
From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

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Ready to take the next step with the world’s #1 CRM for data?
Watch a demo.
Learn more about the first real-time platform for customer magic.