Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Platform. Utilize our AI in your customer data to create customizable, predictive, and generative AI experiences to fit all your business needs safely. Bring conversational AI to any workflow, user, department, and industry with Einstein.
Save time and drive efficiency with AI-powered predictions and generative AI across the Customer 360 with Salesforce Einstein. Create and extend conversational AI solutions for your customers and employees.
Experience AI built into the flow of work, for any workflow, user, department, and industry.
Sell faster with trusted AI for sales. Guide sellers to close, automate sales processes, and build relationships with Einstein for Sales.
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Deliver personalized customer service experiences and save time. Einstein for Service has everything you need to scale now and drive immediate value.
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Drive personalization and productivity at scale — with predictive and generative AI built directly into your marketing platform.
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Personalize every buyer and merchant experience with the most trusted and flexible ecommerce AI tools.
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Einstein Copilot is a trusted, generative-AI powered AI assistant built into the user experience of every Salesforce application to complete specific tasks.
Customize Einstein Copilot for your specific business needs using prompts, Flows, and AI models for use across consumer and employee-facing channels.
Seamlessly integrate your preferred predictive and generative partner AI models, train them on data in Data Cloud, and use them to equip Einstein Copilot with more accurate insights and content.
Create trusted AI experiences by designing prompts that are rich in context. Empower teams to develop, manage, customize, and templatize prompts to steer generative AI.
Equip Einstein Copilot with a menu of AI-powered, domain-specific actions that it can mix and match based on your customer's needs.
Explore the benefits of AI without the risking your sensitive data with the Einstein Trust Layer, our natively-built secure AI architecture. Use AI that is ethical, safe, and unbiased, without compromising on quality.
Securely access and dynamically ground generative AI prompts with type, quality, and scope of relevant data needed to learn and provide the most reliable outputs.
Protect your proprietary company data and sensitive customer data by masking it from Large Language Models, ensuring that AI models aren't being trained on your data while maintaining the accuracy and relevance.
Deploy AI with Ethics by Design, intentionally embedding ethical and humane use guiding principles in the design, development, and delivery of software.
AI solutions have the power to transform your business. But it can also put your data at risk. Einstein is built on a powerful Trust Layer that safeguards your company’s sensitive customer data. So you can use any AI model — and keep your data locked down tight.
Einstein is built on an open platform. You can safely use any large language model (LLM). Ours, yours, or any other you choose. Salesforce Research has developed its own domain-specific LLMs. And Einstein lets you work with any model in an ecosystem of industry-leading LLM platforms.
From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.
The combination of AI, data, and CRM allows us to help a busy mom solve the 'what’s for dinner' dilemma with personalized recipe recommendations her family will love.”
Heather ConneranDirector, Brand Experience Platforms, General Mills, General Mills
Salesforce Einstein is the #1 Trusted AI for CRM that delivers AI-powered predicitions and generated content. Einstein provides conversational UI for AI in every app or workflow, delivered on an extensible and trusted suite of builders for customizing prompts, skills, and models on our metadata-driven Salesforce Platform. Built on the Einstein Trust Layer, Einstein enables you to benefit from AI without introducing risk, juggling different AI vendors, or locking yourself into one model provider. CRM and Data Cloud data enrich and provide context to Einstein for more accurate and relevant outputs.
Salesforce Einstein includes, but is not limited to, generative AI capabilities such as generating sales emails, customer service replies, and more.
Einstein generative AI helps businesses achieve increased productivity and reduced costs by reducing the time it takes to complete manual tasks and improving the personalization and relevance of content. Einstein also helps companies to maintain trust with their customers by keeping their customers' data safe.
Einstein is natively embedded into the Salesforce Platform and leverages data from CRM and external applications to provide insights, predictions, and generated content directly in the flow of work.
Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by BEN Group inc.
