Einstein Intelligence

Personalize across the Customer 360 in real-time.

Introducing Salesforce Genie Customer Data Cloud

Plan for magical customer experiences.

Use connected and harmonized data to engage more prospects and create incredible experiences.

Bring AI to any experience, your way.


Engage with Empathy

Connect from a place of understanding.


Get deep insights from your customers based on past interactions.

Use these insights to strengthen relationships, prioritize leads, cases, and campaigns to drive your business forward.

Learn more with Sales Cloud Einstein.


Einstein has transformed how we do business. Our sales reps have insights at their fingertips and we have seen a 20% increase in win rate.”

Sara Natali | Senior Data Scientist, Univest

Increase Productivity

Work better with Einstein as your smart assistant.


Help your employees get more done in a shorter amount of time with intelligent case classification, next best actions, and recommendations.

Provide them with the answers and information they need quickly while automating the best action to take.

Learn more about automation with the Salesforce Platform.


AI also had an immediate impact on the business, increasing the accuracy of our June cash receivables forecast by nearly two-and-a-half times.”

Felisa Palagi | CEO, Internet Creations

Scale Customer Experiences

Deliver faster, more personalized customer service.


Use smart bots to answer common customer questions so your agents can address more complex cases.

Arm your agents with AI that helps them take on tough cases with recommendations, replies, and knowledge.

Learn more about scaling customer service with Service Cloud Einstein.


Our internal HR bot has handled 83% of our total employee chat engagements. This has allowed our HR teams to focus their time on issues that require human interaction.”

Arto Altincatal | Senior Manager, Marketing Operations and Technology, Hornblower Cruises & Events

Customer Story

Our customers have rated automation resolved cases at the same level as agent resolved cases: in the low 90% range. We see this as a huge win.”

Samantha Philip | CS Systems Developer, Sun Basket


Explore our pricing to find the right solution — from no-code prebuilt features to custom AI you can build.


Salesforce Named a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020

Learn more about how to use AI to reach your goals.

Discover AI use cases for sales, marketing, commerce, finance, service, and human resources.