Tableau dashboard for Cumulus Bank, highlighting account overview chart and total spend graph

Embedded Analytics

Tap into the full power of Tableau and increase product engagement by integrating embedded analytics tools directly within your CRM or third-party applications.

What can you do with Embedded Analytics tools?

Differentiate your product and discover new growth and monetization opportunities from your data with an embedded analytics platform.

Boost engagement with personalization.

Work faster through every stage of the analytics lifecycle.

  • Instantly connect to all your data with native, pre-built connectors and SDKs that speed up the development of custom connectors.  
  •  Jumpstart your analysis with Tableau Accelerators or build from scratch with easy drag-and-drop authoring.
  • Embed content with a modern developer experience that leverages the frameworks and programming languages your developers already know.
Tableau dashboard Data Exploration tab with Show Me options popped out

  • Deliver the experiences your users need–whether viewing or authoring content or both. 
  • Maintain your brand with customizable color palettes and a rich set of properties that allow control over how content is displayed. 
  • For a seamless look and feel, integrate interactive Tableau views with your application using the Embedding API.
Two example of white labelled embedded analytics interfaces for ficticious companies Welo and Demo

Create personalized experiences that engage your users.

  • Dynamically serve up relevant content using the REST API. 
  • Customize the user experience based on metadata defined by your organization, such as role, department, and region using User Attribute Functions.
  • Display content as your users expect with custom views that save their selections for sorting, filtering, panning, and more.
Frank Santos profile with current location (Seattle, WA) called out on a Cumulus Bank location finder map
Tableau dashboard Data Exploration tab with Show Me options popped out
Two example of white labelled embedded analytics interfaces for ficticious companies Welo and Demo
Frank Santos profile with current location (Seattle, WA) called out on a Cumulus Bank location finder map

Expand access to insights for all with a secure platform.

Automate user, content, and permissions management and scale your solution with the Tableau REST API. Develop scheduled and event-driven scripts to refresh data, migrate workbooks, provision users, and more, starting with our Postman collection.

Tableau dashboard with Permissions for Asset "Customers" dialog box expanded plus permissions code sample

Offer a seamless and secure authentication experience.

  • Facilitate an explicit trust relationship between Tableau and your application with Connected Apps; use direct trust or OAuth 2.0 trust to enable single-sign-on.
  • Let your application take the lead and provide access without needing to provision or maintain users in Tableau with on-demand access.
Smiling person using mobile device with "select a user" and password dialog box

Keep your data secure as you scale—with any enterprise architecture or deployment type. 

  • Partition data using sites, projects, and permissions for multi-tenant deployments.
  • Implement row-level security in ways that fit your data environment.  
  • Stay in full control by setting an allowlist of websites that can embed content from your Tableau instance.
Folder view of customer data for customers A through D, partitioned by folder
Tableau dashboard with Permissions for Asset "Customers" dialog box expanded plus permissions code sample
Smiling person using mobile device with "select a user" and password dialog box
Folder view of customer data for customers A through D, partitioned by folder
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Join the Tableau Community.

Join a community that supports your Tableau journey, brings your data skills to the next level, and nurtures powerful connections. When people are united by data, anything is possible.

Get the most out of Embedded Analytics with thousands of partner apps and experts.

 

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Maximize your ROI with the right services for you.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

Tableau Embedding Playground developer pane with Cody walking with purpose in foreground

Learn new skills with the Tableau Embedding Playground.

Access an interactive learning environment where you can rapidly develop embedded analytics solutions. Get hands-on experience embedding, customizing, and integrating Tableau with your application.

Tableau Embedded Analytics FAQ

Embedded analytics expand on traditional business intelligence by seamlessly integrating analytics capabilities into applications, portals, products, and webpages. Instead of data and insights residing in a standalone platform, end-users can access embedded analytics directly in their existing workflows. Embedded analytic platforms enable bi-directional communication between applications so you can create integrated interactions and interfaces.

By buying a Tableau Embedded Analytics instead of building one in-house, your organization can focus on its core competencies while benefiting from our expertise in analytics. Through Tableau Embedded Analytics, you get access to our continuous innovations with three releases a year to keep your offerings competitive. Buying a solution instead of building one in-house can also provide time-savings for both initial implementation and maintenance, so your organization can get to market faster.

Choose from three licensing models for Tableau Embedded Analytics: role-, usage-, and core-based.

Role-based licensing, or licensing based on the capabilities you need, is available for Tableau Cloud and Tableau Server. Roled-based licensing grants a range of capabilities at various price points.

Usage-based licensing, or licensing based on the services you use, is available for Tableau Cloud. Usage-based licensing grants a set number of analytical impressions that are consumed when Viewers access embedded content.

Core-based licensing, or licensing based on capacity, is available for Tableau Server. Core-based licensing specifies the number of computer cores you can run on Tableau Server.

Yes, you can easily embed Tableau views into Salesforce Lightning pages using the Tableau Viz Lightning Web Component.