Target audiences using embedded AI. Identify the perfect send time and frequency to ensure your tailored content drives customer engagement.
Automate customer engagement by creating smart cross-channel campaigns through email, mobile, advertising, and chat apps.
Unite experiences across marketing, commerce, sales, and service to create connected customer journeys that increase engagement and build loyalty.
Build and automate email campaigns by integrating transactional and promotional messages into one platform.
Send relevant content on your customer’s preferred channel and device — including text, push notifications, in-app messages, and chat apps.
Use generative AI, drag-and-drop tools, personalized scripting language, and interactive content like carousels and weather reports to drive conversions.
Optimize campaign performance with dashboards for email, mobile, and journey data — all to help you drive engagement and grow customer lifetime value.
Connect campaigns with Google Analytics web data for a deeper understanding of customer behavior across email, customer journeys, and your website.
Activate first-party data for audiences across Google, Meta, Twitter, and more to improve your return on ad spend and find new customers.
Personalized marketing automation
- Email Marketing
- Content Creation
- Robust analytics
Personalized cross-channel strategic marketing
- Journey Orchestration
- Mobile Messaging
- AI-Powered Insights
Sophisticated journeys across channels, brands, and geographies
- Journey Orchestration
- Multiple Business Units
- Global platform
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.
Engagement marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.
Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.
Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.
Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.
Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimization, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.
Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.