Boost partner relations — and ROI — with Experience Cloud.

Deliver personalized experiences that drive sales with our quick-start tools.

Partner Relationship Management (PRM) lets you:

  • Start instantly with Guided Setup
  • Connect your existing CMS
  • Deliver AI-powered content recommendations
  • Automate your channel marketing

Simplify every step of your channel sales process, from onboarding to selling.

Give your partners the same tools that make your internal team successful — all in a partner management system that's built on the world’s best CRM platform.

Get your partners up to speed and selling faster.

Simplify onboarding, recruit, train, and support your partners with features and tools you can implement immediately. Give channel managers step-by-step directions to quickly configure lead distribution, deal registration, and marketing development funds (MDF) with our interactive wizard.

Provide the information partners need to close deals.

Help partners spend less time searching for information and more time selling your products. Einstein AI uses machine learning to help partners find the files they need to be more productive. 

Increase channel ROI by driving more demand.

Help partners build, track, and analyze marketing campaigns using simple, quick-start tools. Give them access to your content and campaigns so they can create co-branded collateral that aligns with your team.

Make selling faster and easier for partners.

Help your partners sell more by simplifying and automating the channel sales process. Prevent lead conflicts, distribute leads, register deals, and more with prebuilt PRM solutions.

Deliver performance insights anywhere, on any device.

Connect data from any source to help partners understand their business better. Share reports and dashboards to help them track KPIs or explore data for upsell and cross-sell opportunities — all from any device.

Give your channel support and guidance from any device.

Help your partners whenever they need it, in the way that's best for them. Give partners help instantly with on-demand knowledge articles and FAQ, and let them initiate real-time assistance with live chats. 

Salesforce on the Constellation Shortlist™ for Partner Relationship Management

This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. Constellation has named Salesforce on its Shortlist for PRM software that enables partners, alliances, and indirect channels to succeed. 



Industry Study and Infographic


Ready to become the vendor your partners deserve? Let’s talk.

The all-new Sales Cloud PRM app is here.