HOW TO: LEAD GENERATION
Lead Nurturing in Salesforce
Official Documentation: Engagement Studio
Learn all about Engagement Studio, Marketing Cloud Account Engagement’s next-generation lead nurturing product and the true intelligence engine of the marketing automation platform.
Official Documentation: Add the Add to Nurture Action to Page Layouts
Learn to use the Add to Nurture action to add leads and contacts to Marketing Cloud Account Engagement lists from Salesforce Engage.
Trailblazer Community: 6 Tips for Getting the Most from Your Leads
Quick guide to using the leads object in Salesforce to make sure that potential customers get the attention they need.
Trailblazer Community: Add Prospects to Marketing Cloud Account Engagement Drip Programs in Your CRM
Step-by-step tutorial for adding or removing prospects from a drip program or other marketing initiative.
More Awesome Resources
Salesforce Blog: 5 Lead Nurturing Best Practices for Sales and Marketing
Lead nurturing can automate personalized messages, but it can also help both your sales and marketing teams. Learn how in this quick-read blog.
Salesforce Blog: 3 Tips to Successful Lead Nurturing
What do you really need to know to create a great lead nurturing program? It’s easy — just follow these three steps.
Video: Advanced Tips for Lead Nurturing
Gain some advanced tips to help move cold leads through the sales funnel using automated lead nurturing.
Video: Lead Nurturing: Salesforce Marketing Cloud Account Engagement Demo
Learn how Marketing Cloud Account Engagement helps marketing and sales teams work together to engage leads with targeted messages throughout the sales cycle.
Marketing Cloud Account Engagement: What Is Lead Nurturing?
What does lead nurturing do for marketers? It keeps them top of mind with prospects — whether they're ready to buy or not. See how.
White Paper: The Complete Guide to Lead Nurturing
What is lead nurturing? How can it help your business and how do you get started with nurturing campaigns? Check out our white paper to get up to speed on this powerful technique for marketers.