Loyalty Management
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software.
What can you do with a loyalty management platform?
Earn continuous customer loyalty with personalized rewards, powered by behavioral data.
Drive performance and profitability with insights and AI.
Forecast promotion revenue lift before launch and choose the right segments and rewards to maximize ROI.
Easily analyze members at risk for disengagement and launch campaigns to reengage them.
Gain insights into performance with prebuilt dashboards to test, learn, and iterate on your program.
Build a personalized customer loyalty program.
Reward members with benefits, offers, experiences, and gamify with badges based on their behaviors and interests.
Launch promotions to activate segments across channels quickly with industry templates, and integrate with external systems.
Onboard partners into programs, define partner terms, launch joint promotions, and track partner liability.
Create consistent member engagement with a 360-degree view.
Connect loyalty to the wider customer experience — from purchases, to customer service, sales, and in-person experiences.
As customers engage, their profiles are updated in real time for always-on personalization and segmentation.
Surface member information on any Salesforce application through embedded dashboards.
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Loyalty Management Pricing
Find the right Loyalty Management edition for your business needs.
Loyalty Management — Starter
Design, configure, and launch loyalty programs quickly.
$
20,000
USD/org/month* (billed annually)
- Member Administration, Reward Management, Static Benefit Management
- 1 x Tableau CRM for Loyalty Management Base App License
- Quick Promotions
Loyalty Management — Growth
Launch and manage dynamic and personalized loyalty experiences.
$
35,000
USD/org/month* (billed annually)
- Member Administration, Reward Management, Full Benefit Management, Dynamic Promotions Management, Partner Administration
- 3 x Tableau CRM for Loyalty Management Base App License
- Program Setup: Single Program
Loyalty Management — Advanced
Run multiple loyalty programs on a single platform.
$
45,000
USD/org/month* (billed annually)
- Member Administration, Reward Management, Full Benefit Management, Dynamic Promotions Management, Partner Administration
- 5 x Tableau CRM for Loyalty Management Base App License
- Program Setup: Multiple Programs
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
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Loyalty Management FAQ
It's a software application that manages the design, definition, configuration, execution, and analysis of omni-channel loyalty programs. Loyalty management software helps marketers and brands effectively manage their loyalty programs, which are built to create a long-term relationship between a brand and a customer. Customers share personal information in exchange for membership rewards and benefits. This helps drive customer lifetime value, retention, and overall brand satisfaction.
No. Loyalty managment software is different than CRM software. However, Loyalty Management is built directly into the Salesforce Platform, so you can seamlessly tie your B2B and B2C loyalty programs back to your CRM to create a single view of each member. This allows you to connect loyalty to the wider customer experience, delivering consistency for customers at every touchpoint.
Loyalty programs are designed to increase purchase frequency, brand affinity, basket size, while elevating the overall customer experience. Using a loyalty management platform, brands will be able to design personalized programs based on customer preferences at scale, and maximize program effectiveness with predictive insights and analytics that improve performance to drive overall customer lifetime value.
Choose the loyalty management solution that best meets your business's needs, aligns with your goals, and empowers you to execute effective and successful loyalty programs across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex programs, native measuremen tools, embedded AI, customer support and training resources, reputation (e.g., analyst reports and product reviews) as well as dependability and scalability.
Businesses will be able to create dynamic, personalized loyalty experiences, rather than your run-of-the-mill “Buy 10, get one coffee free!” types of programs. They’ll be able to leverage customer data within Loyalty Management, as well as pull other data in, to create dynamic segments that enable them to deliver experiential rewards that are relevant for their customers.