For businesses that want a data-driven solution that will help them consistently provide superior customer service, Salesforce Marketing Cloud is the intelligent answer.
Salesforce Marketing Cloud uses Einstein, an advanced predictive artificial intelligence (AI) tool that uses customer-experience data to anticipate opportunities, resolve problems before they happen, and create predictive, personalized customer journeys. Einstein turns your customer-experience data into strategy, and when backed by the other features of Marketing Cloud, it becomes part of a comprehensive data solution designed to help you connect with your clients.
Marketing Cloud is built on the award-winning Salesforce CRM platform. It is completely cloud-based and fully functional across all operating systems and devices — desktop, laptop, or mobile. Marketing Cloud also features the same top-level security features as conventional Salesforce CRM, so you won’t have to worry about unauthorized users accessing sensitive data — yours or your clients’. Salesforce is the most trusted name in CRM, and Marketing Cloud is part of that reliable platform.
Marketing Cloud makes it possible to create personalized email, SMS, MMS, push notifications, and group messaging campaigns. You’ll be able to reach your clients wherever they are — and at any time — with messaging that they’ll appreciate. You can also use Marketing Cloud to connect with clients over social media and leverage data from social sources into your customer-experience solution.
With so much data available, it only makes sense to put it to good use for your clients. Salesforce Marketing Cloud incorporates the Salesforce data management platform. Salesforce Marketing Cloud DMP extends Salesforce’s segmentation and targeting capabilities, and makes it possible for Marketing Cloud to analyze data from over a billion sources, so you’ll have the information you need to make the right customer-facing decisions.
Essentially, Salesforce Marketing Cloud brings the power of cloud-based, automated CRM to your customer journey so that you can create the kind of 1-to-1 relationships that drive positive client experiences.