Salesforce, already the leader in CRM technology, says this about its email marketing program: “Email marketing from Marketing Cloud lets you plan, personalize, and optimize the customer journey, know your customers better, and measure your results so you can maximize your marketing spend.”
Salesforce excels in easy-to-use tools, integration, and flexibility, at a scalable cost so you can customize your customer experience management program to fit your needs. Salesforce’s tools for creating a customer experience through email marketing aim to build the relationship with the customer with data-driven, personalized messaging. This includes easy drag-and-drop tools, content blocks for personalization, real-time tracking and reporting, an integrated personalization builder, and predefined event triggers. Salesforce’s sales, service, and marketing integration creates a clear picture of your customer, and helps you produce messaging that is relevant and effective. With Salesforce’s segmentation and automation capabilities, you can deploy email marketing in real time and move the customer journey forward.