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Best Practices for Your Email Marketing Design
Key content and design tips to take into consideration when creating your email campaigns.
Email Marketing Is a Complex Task, and Emails Must Be Designed Well
How Design Affects Your Email
Nail Down the Basics of Email Marketing
#1: Establish Tone and Voice
#2: Write a Great Subject Line
#3: … And Then Write Really Good Content
The Key When Writing and Designing Emails: Be Clear
#4: Figure Out Timing
Email Marketing Design Must-Haves
#1: Choose Complementary Colors and Fonts
Choose Your Colors Wisely: Your Email’s Legibility Depends on It
#2: Pick Your Visual Elements Wisely
#3: Clearly Display Your Call-to-Action Button
#4: Take a Mobile-First Approach
Use Data to Refine, Optimize, and Excel
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