The Savvy Marketer’s Guide to HTML Email Best Practices
Reintroduce Yourself to HTML and CSS
Employ These Best Practices When Designing Your Email.
Use a single column if possible.
Stick with standard fonts.
Fall in love with tables.
Use inline style.
Using Images and Video
Use alt tags.
Compress large images.
Use GIFs and videos.
Adapting HTML Email for Mobile
Use a responsive email strategy.
Additional HTML Email Best Practices
Don’t forget about preheader text.
Keep it legal.
Avoid the fancy stuff.
Don’t reinvent the email.
Time for Testing
The Times Are Changing
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